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ConAgra Turns to Instill to Enable Trade Spend Best Practices.


Leveraging Technology to Apply an Innovative Approach to Trade Spending

REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif. -- Instill in·still
v.
To pour in drop by drop.



instil·lation n.
([R]) Corporation, the leading provider of on-demand supply chain solutions and services for the foodservice industry, today announced that ConAgra's Consumer Foods Foodservice Division will implement Instill's Trade Spend Management(SM) solution to improve the return on its trade programs.

"We selected Instill because they really understand the foodservice business, and have a track record of delivering solutions to address trade spend issues for manufacturers," noted Bryan Krayer, Director of Sales Finance for ConAgra. "The Instill solution will enable us to inject significant efficiencies into the way we manage and settle our trade programs, and give us better visibility into our key account sales activity."

Instill Trade Spend Management is a customer-proven, web-based solution designed to help foodservice manufacturers gain critical insights into their business to grow sales and dramatically reduce the costs typically associated with trade program settlement. The solution retrieves, transforms, and feeds standardized trade program claim and sales performance information into a manufacturer's system of record for contracts, allowing companies to efficiently manage each phase of the trade spend process including program planning, contracting, claim validation, settlement, and analysis.

"Leading foodservice companies like ConAgra are helping to shape industry best practices and are validating the impact that a new approach to trade spending can mean to the business," said Anthony Wilson, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Instill. "Our customers look to us for the foodservice expertise and the technology solution required to enable their trade spend initiatives."

Instill's Trade Spend Management solution is part of a comprehensive, integrated suite of proven solutions for foodservice that includes Quality & Compliance Management, Business Intelligence, Food Spend Management, Procurement, Promotion Management, and Product Information Management.

About Instill Corporation

Information to Understand Your Business

For more than a decade, Instill has been helping customers build enterprise value by applying innovative technology and industry expertise to address the unique challenges facing foodservice companies. Instill is the only technology company focused exclusively on the foodservice industry, providing a proven, comprehensive set of solutions for leading companies such as IPC (1) (InterProcess Communication) The exchange of data between one program and another either within the same computer or over a network. It implies a protocol that guarantees a response to a request. , Hardee's, International Dairy Queen Dairy Queen (also known as DQ) is an ice-cream shop and fast-food restaurant franchise based in the United States and founded in 1940.

For many years the franchise's slogan was "We treat you right!" In recent years, it has been changed to "DQ something different.
, Nathan's Famous Nathan's Famous is a chain of U.S.-based fast food restaurants specializing in hot dogs. The original Nathan's stands at the corner of Surf and Stillwell Avenues in the Coney Island neighborhood of the New York City borough of Brooklyn. , YUM YUM

The ISO 4217 currency code for the Yugoslavia New Dinar.
! Brands' UFPC UFPC United First Parish Church  and UPGC, Centerplate, General Mills and Procter & Gamble. Instill is headquartered in Redwood City, California Redwood City is a suburb located on the San Francisco Peninsula in the San Francisco Bay Area of California. Redwood City is the county seat of San Mateo County. As of the 2005 census, the city had a total population of 76,000. , and can be reached at 1-888-Instill or at www.instill.com.

[c] Instill Corporation 2006. All rights reserved. Instill, the Instill logo, and all Instill solutions, as referenced above, are registered or unregistered trademarks or service marks of Instill Corporation.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 26, 2006
Words:412
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