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ConAgra Foods Racing Launches Web Site for NASCAR Fans in Conjunction with 2005 Busch Series Debut in Charlotte.


CHARLOTTE, N.C. -- NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  NEXTEL Cup 2000 Champion Bobby Labonte Will Help Promote ConAgra Foods' Banquet, Eckrich, Hunt's and Slim Jim Brands through Interactive Weblog See blog and Web log.

(World-Wide Web) weblog - (Commonly "blog") Any kind of diary published on the World-Wide Web, usually written by an individual (a "blogger") but also by corporate bodies.
 

ConAgra Foods, Inc. announced today that NASCAR driver Bobby Labonte will return to the Busch Series for the CarQuest Auto Parts 300 May 28 at Lowe's Motor Speedway Lowe's Motor Speedway (formerly Charlotte Motor Speedway) is a speedway in Concord, North Carolina, north of Charlotte. It features a 1.5 mile long quad-oval track that seats 167,000 people, with room for 50,000 more spectators in the infield. , one of eight Busch Series races he will compete in this season. Labonte will drive the Hunt's(R) No. 19 Chevrolet, one of four branded cars ConAgra Foods is sponsoring this year.

ConAgra Foods also announced the official launch of its new racing Web site, www.conagrafoodsracing.com. The site spotlights Labonte and the Joe Gibbs Racing Joe Gibbs Racing (also known as JGR) is a group of NASCAR racing teams owned by Joe Gibbs, who first started racing on the NASCAR circuit in 1991. Headquartered in Huntersville, North Carolina, more notably near Charlotte, the team amassed three NEXTEL Cup Championships  team, includes several unique, interactive features and promotes ConAgra Foods brands such as Banquet(R), Eckrich(R) Hunt's and Slim Jim(R).

The Web site will include a weekly Bobby Labonte Weblog, a state-of-the-art communications tool used by sports stars, celebrities and everyday people. Labonte's online journal will offer an inside look into his season, the world of NASCAR and Joe Gibbs Racing, and will feature his views on the track he'll be racing at each week.

"We're always looking for different ways to reach out to our fans, and the ConAgra Foods Racing Web site and my blog is a perfect way to do it," Labonte said. "From the Web site, we're giving people an opportunity to learn what it's like to be on a NASCAR team. It's just one way we can thank the loyal fans of NASCAR and customers of ConAgra Foods."

Mike Hargrave, vice president, Sponsorship and Event Marketing, ConAgra Foods, said the site will further advance the company's sponsorship as well as brand and product recognition. "We have tailored the site to appeal to die-hard NASCAR enthusiasts, casual race fans and to consumers of ConAgra Foods' great-tasting products," said Hargrave. We're extremely pleased to have Bobby serve as the focal point of our new Web site, as well as drive ConAgra Foods cars again this year."

ConAgra Foods is a longtime sponsor of Labonte, the 2000 NASCAR NEXTEL Cup champion. Labonte will continue to appear in advertising and promotions, as well as make personal appearances on behalf of ConAgra Foods' products.

This year, ConAgra Foods served as a sponsor of Daytona 500 and the Banquet brand will continue as the title sponsor of the Banquet 400, presented by ConAgra Foods at Kansas Speedway for the third straight year. Labonte will drive ConAgra Foods' branded cars (Banquet, Eckrich, Hunt's and Slim Jim) in eight Busch Series races during the 2005 season.

"I'm looking forward to getting back into the No. 19 Hunt's Chevrolet for another exciting season of Busch Series races," Labonte said. "Whenever I get behind the wheel of the ConAgra Foods Racing car on the Busch circuit, my goal is to find a way to victory lane."

About ConAgra Foods

ConAgra Foods, Inc. (NYSE NYSE

See: New York Stock Exchange
:CAG CAG 1 Chronic atrophic gastritis 2 Coronary angiography, see there ) is one of North America's largest packaged food companies, serving consumer grocery retailers, as well as restaurants and other foodservice establishments. Popular ConAgra Foods consumer brands include ACT II, Armour, Banquet, Blue Bonnet, Brown 'N Serve, Butterball, Chef Boyardee, Cook's, Crunch 'n Munch Crunch 'n Munch is a brand of ConAgra Foods consisting of caramel-coated popcorn and peanuts. Crunch 'n Munch currently comes in its original form of Buttery Toffee as well as the added varieties of Caramel and Almond Supreme. , DAVID David, in the Bible
David, d. c.970 B.C., king of ancient Israel (c.1010–970 B.C.), successor of Saul. The Book of First Samuel introduces him as the youngest of eight sons who is anointed king by Samuel to replace Saul, who had been deemed a failure.
, Decker, Eckrich, Egg Beaters, Fleischmann's, Gulden's, Healthy Choice, Hebrew National, Hunt's, Kid Cuisine, Knott's Berry Farm Knott's Berry Farm is a brand name of two separate entities: a theme park in Buena Park, California, and a manufacturer of food specialty products (primarily jams and preserves) based in Placentia, California. , La Choy, Lamb Weston, Libby's, Lightlife, Louis Kemp, Lunch Makers, MaMa Rosa's, Manwich, Marie Callender's, Orville Redenbacher's, PAM, Parkay, Pemmican pemmican (pĕm`ĭkən), a travel food of the Native North American. Slices of lean venison or buffalo meat were sun dried, pounded to a paste, and packed with melted fat in rawhide bags. , Peter Pan, Reddi-wip, Rosarita, Ro*Tel, Slim Jim, Snack Pack, Swiss Miss, Van Camp's, Wesson, Wolf and many others. For more information, visit www.conagrafoods.com.
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Publication:Business Wire
Geographic Code:1USA
Date:May 27, 2005
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