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ConAgra Foods' The Max School-Lunch Pizza with Ultragrain Wins 2005 'Spirit of Innovation' Award from Prepared Foods.


OMAHA Omaha, city, United States
Omaha (ō`məhä, –hô), city (1990 pop. 335,795), seat of Douglas co., E Nebr., on the west bank of the Missouri River; inc. 1857.
, Neb. -- Foodservice Winner Honored For Collaborative Cross-Company Approach to Developing New Product that Gets Top Marks on Taste & Nutrition; Gives School Kids Full Serving of Whole Grain from 'Ultragrain'

Prepared Foods magazine is honoring ConAgra Foods ConAgra Foods, Inc. (NYSE: CAG) is one of North America's largest packaged foods companies. ConAgra's products are available in supermarkets, as well as restaurants and food service establishments. Its headquarters are located in Omaha, Nebraska.  with its 2005 "Spirit of Innovation" award in the Foodservice Category for its new line of whole-grain The Max pizzas, which offer school lunch programs nutritious meal options that also score high on taste. From a product perspective, the honor carries double significance, also recognizing ConAgra Foods' innovative, all-natural Ultragrain(R) whole-wheat flour, which delivers a full serving of whole grains in each slice of The Max pizza.(i)

The magazine's "Spirit of Innovation" awards--given in the foodservice and retail categories--honor both the new product and winning product-development teams. Prepared Foods and the award's other sponsor, Ventura Foods, emphasized that they "are fiercely committed to the ideal that innovation is one part inspirational teamwork, one part ideas."

The ConAgra Foodservice The Max pizza team accepted the award late on Oct. 17 at Prepared Foods' 2005 New Products Conference. The team also will be featured in an article in the magazine's October issue.

The 2005 award, which covers products introduced in 2004/2005, specifically considers how new products answer consumers' needs. With the new Dietary Guidelines dietary guidelines Cardiology A series of dietary recommendations from the Nutrition Committee of the Am Heart Assn, that promote cardiovascular health. See Caloric restriction, food pyramid, French paradox.  urging greater consumption of whole grains, The Max pizza answers the needs of parents, children and schools for improved school meals in decisive fashion.

To achieve this, the whole-grain The Max pizza takes advantage of the unique strengths of Ultragrain--a proprietary white whole-wheat flour created by ConAgra Food Ingredients with a taste and texture similar to refined white flour products(ii) -- to deliver a new school lunch option with the great taste school kids love(iii) and whole-grain nutrition that parents and school lunch leaders know they need. As a result, more than 2,600 school districts have added the great-tasting, nutritious school lunch entree to their menus for this new school year.(iv)

"This honor from Prepared Foods reinforces the very positive response we've received for The Max whole-grain pizzas from school foodservice leaders--and from kids," said Chris Meinerding, director, Marketing, ConAgra Foodservice. "With U.S. schools serving 28 million meals to K-12 students every day, the team that developed these pizzas recognized everyone would win if we could introduce a whole-grain product that also scored high with kids on taste. By adding Ultragrain to The Max pizza, we delivered a product that students rave about."

"As the first whole-grain flour combining preferred taste and texture with nutrition, we thought Ultragrain might be well-suited for the needs of school nutrition programs," said Don Brown, vice president, Business Development, ConAgra Mills. "Our research and the real world bore that out. In The Max pizza, Ultragrain was the perfect match, giving school lunch leaders a nutritious product kids love to eat. It delivered the best of both worlds."

In discussing development of The Max pizza, ConAgra Foods described how its new product team collaborated across its ConAgra Foodservice and ConAgra Food Ingredients segments, and its Nutrition Center of Excellence.

"A key to success," said Susan Waltman, vice president, Nutrition Center of Excellence, ConAgra Foods, "was our ability to integrate consumer insights, product design and nutrition science across company lines and in a real world setting. We commissioned a study with University of Minnesota (body, education) University of Minnesota - The home of Gopher.

http://umn.edu/.

Address: Minneapolis, Minnesota, USA.
 that found school kids consumed popular foods with Ultragrain as much as foods with traditional white flour.(v) With that evidence, we were able to move forward with strong support from customers for a new school lunch product that meets a clear nutritional need."

About ConAgra Foodservice

A segment of ConAgra Foods, Inc., ConAgra Foodservice and its three business areas--Culinary Products, Seafood Products and Specialty Potato Products--deliver signature services and programs to reenergize operators' menus and build their business, including its new MenuSuccess approach to bundled menu solutions, and a portfolio of branded school foodservice products--including The Max pizza, El eXtremo burritos, Chef Boyardee Ettore Boiardi (October 22, 1897 - June 21, 1985), better known as "Chef Boyardee," was an Italian-born chef who became famous for his eponymous brand of food products. History
Boiardi was born in Piacenza, Italy.
, Manwich, Peter Pan, Lamb Weston and Hunt's Snack Pack Hunt's Snack Pack is a brand of individually packaged single-serving snacks, specifically, shelf-stable pudding and gels. The product line was introduced in 1968. Flavors
  • Pudding
 puddings and tomato products For more information, visit www.conagrafoodservice.com.

About ConAgra Food Ingredients

ConAgra Food Ingredients, with its three brands--ConAgra Mills(TM), Spicetec(TM) & Gilroy Foods(TM) --is a leading source for food ingredients and services, supplying a portfolio of ingredients such as vegetables, garlic and onions, capsicums, natural spices, seasonings, flavors, wheat flours, oat oat

member of the plant genus Avena in the family Poaceae.


oats
see avenasativa.

oat grain
seed of Avena sativa, and as 'oats' the favored grain for the feeding of horses.
 products and services to the food industry including distribution, risk management and global-ingredient sourcing. For more information, please visit www.conagrafoodingredients.com.

The Ultragrain(R), El eXtremo(TM),Chef Boyardee(R), Manwich(R), Peter Pan(R), Hunt's(R) and Hunt's Snack Pack(R) brands are registered trademarks of ConAgra Brands This article is a list of brands under the North American packaged foods company ConAgra Foods, Inc.
  • Act II - Microwave Popcorn
  • Andy Capp's fries - flavoured corn and potato snack made to look like French fries.
 Inc., which is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of ConAgra Foods Inc.

About ConAgra Foods

ConAgra Foods, Inc. (NYSE NYSE

See: New York Stock Exchange
:CAG CAG 1 Chronic atrophic gastritis 2 Coronary angiography, see there ) is one of North America's largest packaged food companies, serving consumer retailers, restaurants and other foodservice establishments, with popular brands including: Armour, Angela Mia, Butterball, ConAgra Mills, Egg Beaters n. 1. a small device having one or usually two blades, each having several stiff oval wires at the tip. The blades are swirled or rotated for beating eggs or whipping cream. , El eXtremo, Fernando's, Gilroy Foods, Gulden's, Healthy Choice, Hebrew National, Hunt's, La Choy La Choy is a brand name of canned and prepackaged Chinese food ingredients. The brand is currently owned by ConAgra Foods.

La Choy was founded in 1922 by Dr. Ilhan New (유일한), later founder of Yuhan Corporation in Korea and Wally Smith, from the
, Lamb Weston, Orville Redenbacher's, Reddi-wip, Singleton sin·gle·ton
n.
An offspring born alone.


singleton Medtalk One baby. Cf Triplet, Twin.
, Slim Jim Slim Jim is a brand of dry meat snack manufactured by ConAgra Foods, Inc. They are popular in the United States, due in part to their unique texture, salty taste and "hip" marketing. More than 500 million are produced annually in at least 20 varieties,. , Spicetec, Swiss Miss, The Max, Ultragrain and others. For more information, visit www.conagrafoods.com.

(i) ConAgra School Foodservice, product data, July 2005

(ii) ConAgra Food Ingredients, product data, July 2005

(iii) Incorporating White Whole Wheat.., U.Minn Whole Grain Study, Len Marquardt et al., June 2005

(iv) ConAgra School Foodservice, customer data, August 2005

(v) ConAgra School Foodservice, recent blind consumer taste study, January 2005
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 18, 2005
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