Comverse-Sponsored Research Reveals US Cable And Satellite TV Subscribers Are Highly Receptive To TV-Based Messaging Applications.Business Editors Cable 2002 NEW ORLEANS--(BUSINESS WIRE)--May 6, 2002 Comverse: Among The Study's Conclusions: 37% Of US Digital TV Subscribers Would Pay $5.40 Or More Per Month For An Interactive Television (iTV) Messaging Package Comverse Is Located at Booth 3955 at NCTA NCTA National Cable & Telecommunications Association (fka National Cable Television Association) NCTA National Cable Television Association (now the National Cable & Telecommunications Association) in New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded Comverse, a unit of Comverse Technology Comverse Technology, Inc. (Pink Sheets: CMVT) is an American Technology company located in Woodbury, New York, which develops and markets telecommunications software. Founded in 1982, the company focuses on providing services to third party telecommunication service providers. , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CMVT CMVT Converse Technology ), and the world's leading supplier of software and systems enabling network-based multimedia enhanced communications services, today announced the results of a study carried out to assess and gauge the US market demand for messaging services over the television for both Digital Broadcast Satellite (DBS (Direct Broadcast Satellite) A one-way TV broadcast service from a communications satellite to a small round or oval dish antenna no larger than 20" in diameter. ) and Cable television (CATV (Community Antenna TV) The original name for cable TV. It used a single antenna at the highest location in the community in order to deliver a quality signal to homes in areas with hilly terrain or other interference. ) subscribers. The research indicates a large potential for, and a strong interest in, converged messaging services over the television. RoperASW, a leading market research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a , and Comverse's interactive TV division, conducted the research study to investigate the potential for messaging services delivered by digital TV, including email, instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or , chat, voicemail, unified messaging Having access to e-mail, voice mail and faxes via a common computer application or by telephone. For example, unified messaging may send faxes and digitized voice mail to a mail server that turns them into e-mail attachments. , address book and yellow pages. The study involved 800 digital TV subscriber households in the US and measured their levels of interest, reasons for interest, and willingness to pay Willingness to pay (WTP) generally refers to the value of a good to a person as what they are willing to pay, sacrifice or exchange for it. See also
- Over 33% expressed interest in sending/receiving email messages and voice response to email over TV, and would pay $1.80 per month on average. - About 30% expressed interest in instant messaging and chat services over TV, and would pay $1.70 per month on average. - Over 28% expressed interest in voicemail over TV, and would pay $1.80 per month on average. - About 35% expressed interest in caller identification over TV (phone number of incoming call displayed on screen), and would pay about $3.00 per month on average. - Most importantly, 37% of the study participants expressed interest in a converged messaging service package, including email, picture mail, instant messaging, chat, caller identification, and voice reply to an email, over the television, and would pay $5.40 per month on average. The bundled/combination of services had a greater appeal to the end users than the individual feature offerings. "The research findings indicate that messaging applications over TV have the potential to change the way digital TV viewers perceive and use the television set - transforming the TV set from a household's passive entertainment center to the TV Home Communication Center. Consequently, we believe that a suite of converged messaging services over TV will present a revenue-generating opportunity for iTV operators," said Zeev Bregman, Chief Executive Officer for Comverse. "The conclusions of this study are in line with the findings of a similar study we conducted in the UK to assess the potential of iTV Messaging services among CATV and DBS TV subscribers in that region and further validate the market's readiness for the deployment of iTV Messaging services," added Mr. Bregman. TVGate, Comverse's interactive TV division, offers Cable TV and Direct Broadcasting Satellite operators an opportunity to expand the horizons of the television with a broad array of truly interactive enhanced services built around a new concept whereby the TV is effectively transformed into the TV Home Communications Center. TVGate has created the iTVGate(TM) platform, an iTV Communication Platform, that enables the operator to offer the TV viewer a wide array of applications including, iTV messaging (Email, Picture Mail, Chat, Instant Messaging), TV Telephony (Voice Mail, Voice Response to Email, 2-Way SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. ), multi-user games, TV-Commerce, and Enhanced Advertising. The iTVGate platform is based on the concept of "one management, one provisioning, one user profile database," while complying with all carrier-grade requirements. About RoperASW RoperASW is one of the world's leading market research and consulting firms and is a world-class provider of marketing intelligence to leading corporations, governments, and non-profit organizations worldwide. RoperASW has the ability to turn data into intelligence and to surround strategic decision-makers with our competencies: brand strategy, consumer trends, customer loyalty, corporate reputations, and advertising effectiveness. RoperASW is a subsidiary of United Business Media, a publicly held news and information company. RoperASW corporate headquarters are located in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , with U.S. offices in Princeton, Dallas, Los Angeles, San Francisco and Nashville. Worldwide offices are in London, Budapest, Tokyo, and Manila with research affiliates in 32 countries. About Comverse Comverse, a unit of Comverse Technology, Inc. (NASDAQ: CMVT) is the world's leading provider of software and systems enabling network-based multimedia enhanced communications services. More than 390 wireless and wireline telecommunications network operators, in more than 100 countries, have selected Comverse's enhanced services systems and software, which enable the provision of revenue-generating value-added services including call answering with one-touch call return, short messaging services, IP-based unified messaging (voice, fax and email in a single mailbox), 2.5G/3G multimedia messaging (MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. ), wireless instant messaging, wireless data and Internet-based services, voice controlled dialing, messaging and browsing, prepaid wireless services, and additional personal communications services See PCS. . Other Comverse Technology business units include: Verint Systems Inc., a leading provider of analytic solutions for communications interception, digital video security and surveillance, and enterprise business intelligence; and Ulticom, a leading provider of service-enabling network software for wireless, wireline, and Internet communications applications. Comverse Technology is an S&P 500 and NASDAQ-100 Index company. For additional information, visit the Comverse web site at http://www.comverse.com. All product and company names mentioned herein may be registered trademarks or trademarks of Comverse or the respective referenced company(s). Note: This release may contain forward-looking statements that involve risks and uncertainties. There can be no assurances that forward-looking statements will be achieved, and actual results could differ materially from forecasts and estimates. Important factors that could cause actual results to differ materially include: changes in the demand for the company's products; changes in capital spending capital spending Spending for long-term assets such as factories, equipment, machinery, and buildings that permits the production of more goods and services in future years. among the company's current and prospective customers; the risks associated with the sale of large, complex, high capacity systems and with new product introductions as well as the uncertainty of customer acceptance of these new or enhanced products from either the company or its competition; risks associated with rapidly changing technology and the ability of the company to introduce new products on a timely and cost-effective basis; risks associated with changes in the competitive or regulatory environment in which the company operates; risks associated with significant foreign operations and international sales and investment activities, including fluctuations in foreign currency exchange rates, interest rates, and valuations of public and private equity; the volatility of macroeconomic mac·ro·ec·o·nom·ics n. (used with a sing. verb) The study of the overall aspects and workings of a national economy, such as income, output, and the interrelationship among diverse economic sectors. and industry conditions and the international marketplace; risks associated with the company's ability toretain existing personnel and recruit and retain qualified personnel; and other risks described in filings with the Securities and Exchange Commission. These risks and uncertainties, as well as others, are discussed in greater detail in the filings of the company with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and its subsequent Quarterly Reports on Form 10-Q Form 10-Q See 10-Q. . These documents are available through the company, or through the SEC's Electronic Data Gathering Analysis and Retrieval system (EDGAR Edgar or Eadgar (both: ĕd`gər), 943?–975, king of the English (959–75), son of Edmund, king of Wessex. In 957 the Mercians and Northumbrians rebelled against Edgar's brother Edwy and chose Edgar as their king. ) at www.sec.gov. The company makes no commitment to revise or update any forward-looking statements in order to reflect events or circumstances after the date any such statement is made. |
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