Comverse and Movistar Personalize Ringback Tones in Colombia.

WAKEFIELD, Mass. -- Comverse, a subsidiary of Comverse Technology, Inc. and the world's leading supplier of software and systems enabling network-based multimedia enhanced communication and billing services, today announced that Movistar, Colombia's second-largest mobile operator with more than 7.5 million subscribers, and part of the Telefonica Moviles group, has launched Comverse Fun Dial[TM] Ringback Tone service. The service differentiates Movistar by enabling its users to personalize the system tones that their callers hear before the phone is answered with music and other fun content.

"There is no reason why the many millions of users in our country should all have to hear exactly the same "ring, ring" sound every time they make a call," said Esperanza Velandia, Product Development and Strategy Director for Movistar Colombia. "People like fun, music, variety and self-expression in all aspects of their lives, including their phone service. Our becoming the first and only operator in the country to launch Fun Dial Ringback Tones sends a clear message to everyone that Movistar cares about providing choice and makes every effort to create the very best and most enjoyable user experience possible. The overwhelmingly positive user response to Ringback Tones almost from the very moment of launch is clear proof to us that we are very much on the mark."

Comverse's Fun Dial Ringback Tones' rich feature set includes an attractive and intuitive user interface that encourages exploration of content. Users can select different content for different callers in order to treat each caller or group of callers differently. In this way, a user can, for example, impress a particular caller with impeccable classical taste and at the same time jolt other friends with a blast from the latest heavy-metal release. Content can also change automatically for different days of the week (e.g. weekends), for special occasions (such as birthdays) and for holidays.

"Comverse Ringback Tones is highly successful around the world because it is attuned to a powerful user drive for control and self expression," said Ramesh Barasia, President of Comverse Americas. "By determining what their callers will hear until the phone gets answered, Movistar subscribers become the only users in Colombia to be able to introduce music and humor and project a personal ingredient into that basic element of every phone call. By differentiating the operator's service offering, Fun Dial has the potential to increase Movistar user satisfaction, raise ARPU, and win new subscribers."

About Movistar

Movistar is a major mobile phone operator owned by Telefonica Moviles. It operates in Spain and in many Latin American countries. Many Movistar networks were acquired from BellSouth.

The Movistar name has been in use in Spain since the launch of GSM services in 1995. After purchasing BellSouth's mobile operations branch in South America, the name became effective worldwide on April 5, 2005.

Telefonica Moviles, a Telefonica Group company, has operations in 15 countries across three continents and a customer base that totalled more than 98.5 million at 30 March, 2006. The Telefonica Moviles group is the leading operator in Latin America and the Spanish and Portuguese speaking markets by customer base. In the first quarter of 2006, the group has over 74 million customers in Latin America.

Telefonica Moviles has successfully created synergies in its new area of operations. We highlight the scale and success of the operation carried out on April 6, 2005 when Telefonica Moviles was the main player in a transaction the scope of which had never been seen in the telecommunications world. The company successfully, and in one single operation, grouped its operations together under one brand in 13 countries - a total market of 500 million inhabitants.

About Comverse

Comverse is the world's leading provider of software and systems enabling network-based messaging and content value-added services, converged billing and IP communications. Comverse solutions generate revenues, strengthen customer loyalty and improve operational efficiency for over 500 communication service providers in more than 130 countries. The company's Total Communication(SM) portfolio facilitates personalized lifestyles in an evolving connected world and is based on the holistic InSight[TM] Open Services Environment. Comverse's solutions support flexible deployment models, including in-network, hosted and managed services, and can run on circuit-switched, VoIP, IMS and converged network environments. Comverse is a subsidiary of Comverse Technology, Inc. (CMVT.PK). For more information, visit www.comverse.com.

All product and company names mentioned herein may be registered trademarks or trademarks of Comverse or the respective referenced company(s).

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