Computerworld and ITworld.com Join Forces to Deliver Broadband Interactive Marketing Programs; Partnership Targets IT Management in Fortune 2000 Companies.Business/Technology Editors SOUTHBOROUGH, Mass.--(BUSINESS WIRE)--March 26, 2002 ITworld.com, an online publisher of news, educational content and broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). interactive media for the IT community, today announced a partnership with Computerworld magazine to co-market custom webcast programs delivered via the ITwebcast Broadband Interactive Marketing Platform(TM). As part of this effort, Computerworld will work closely with ITworld.com to deliver innovative broadband programming to their collective audience base while simultaneously maximizing product exposure and leads for technology companies. This agreement marks the 12th high tech publishing partner for ITworld.com, further establishing it as a leader in the broadband interactive marketing industry. Taking advantage of ITworld.com's powerful broadband interactive marketing technology, Computerworld will be able to deliver original webcast programs, while expanding its reach beyond its own unique audiences to include ITworld.com's audience of IT executives from a full range of functional areas. Computerworld, a longstanding provider of information through print, online and events to IT Leaders - the Vice Presidents, Directors and Managers who manage and implement technology in Fortune 2000 companies - will employ ITworld.com's webcast platform to generate high-quality sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). for their advertisers and sponsors. Custom webcasts are an innovative way to harness the power of the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the to reach audiences across geographic boundaries via a dynamic, high-impact medium 24-hours a day. Now ranked as the third most useful tool when making corporate IT purchasing decisions(a), webcasts have become one of the most proven interactive marketing elements to enhance sales and marketing efforts while saving time and reducing excessive travel costs. The highly interactive ITwebcast Broadband Interactive Marketing Platform(TM) includes support for high-resolution video and audio, synchronized syn·chro·nize v. syn·chro·nized, syn·chro·niz·ing, syn·chro·niz·es v.intr. 1. To occur at the same time; be simultaneous. 2. To operate in unison. v.tr. 1. slide navigation tools, fully integrated search functionality across multimedia elements, multi-language transcripts, an interactive Q&A capability and numerous other resources designed to provide an engaging viewer experience. The ITwebcast player provides the viewer with numerous modes of navigation to create an experience most similar to a well-designed web site. In addition, a comprehensive data reporting system complements the front-end player, providing a complete profile of each user, from registration through program viewing, navigation and post program survey. "Through this partnership, Computerworld will now have the ability to deliver world-class webcasts to our audience of IT Leaders to help them resolve the challenges and issues they face daily, and at the same time help technology companies educate a very influential audience about relevant products and solutions," said Rick Broughton, Vice President/CIO of Computerworld. "This partnership is an ideal synergy The enhanced result of two or more people, groups or organizations working together. In other words, one and one equals three! It comes from the Greek "synergia," which means joint work and cooperative action. of two corporations whose mission is to provide technology companies with innovative and effective marketing solutions. We are thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to be working with Computerworld, and to offer our customers a webcast platform and integrated suite of services that exceed any other. At the end of the day, the quality of the production, and the interaction that a viewer has with that content makes a big difference in how they perceive you as a company." said Bill Reinstein, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ITworld.com. ITworld has produced hundreds of successful webcasts for companies of all sizes including 3Com, Compaq, Dell, Enterasys, Genuity, Groove groove (grldbomacv) a narrow, linear hollow or depression. branchial groove pharyngeal g. , General Electric, Hewlett Packard, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Intel, Microsoft, Riversoft, Storability, Veritas and Sprint. For a complete list of webcasts currently available, please visit http://www.itworld.com/webcasts. (a) ITworld.com Webcast Usage and Experience Study, Jan 2002. About ITworld.com ITworld.com (www.itworld.com) is an online publisher of news, educational content and broadband interactive media for the IT community. As a producer of daily IT news, dozens of topic specific newsletters, leading IT white papers, and a wide variety of webcast programs, ITworld delivers measurable, performance-based results for marketers by building customized lead generation programs around the distribution of content. At the core of ITworld.com lies the ITwebcast(TM) broadband interactive marketing platform; a suite of fully integrated production A farming system that produces high quality food and other products by using natural resources and regulating mechanisms to replace polluting inputs and to secure sustainable farming. , hosting and audience development services that bring webcast marketing to a new level. Pioneering the next generation of IT information delivery, ITworld.com is changing the way you view IT. About Computerworld Based in Framingham, Mass., Computerworld, Inc. is a complete information services See Information Systems. company for the IT Leader community, providing print and online publications, books, conferences and research services. The company's flagship weekly newspaper for IT Leaders has been recognized numerous times by Folio (1) Text management software for the professional reference publishing market from Fast Search & Transfer, Oslo, Norway and Boston, MA (www.fastsearch.com). Known as FAST Folio since its acquisition in 2004 from NextPage, Inc. : Magazine and the Computer Press Association as the best computer newspaper. With a circulation of 202,000, Computerworld has a total audience of 1,539,000, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. IntelliQuest CIMS CIMS Courant Institute of Mathematical Sciences (New York University) CIMS Center for Integrated Manufacturing Studies (Rochester Institute of Technology) CIMS Chemical Ionization Mass Spectrometry v.8.0. News and resources for the IT Leader community are available at www.computerworld.com. About International Data Group ITworld and Computerworld are business units of IDG IDG International Data Group IDG Integrated Drive Generator IDG Installation Design Guide IDG Internet Discussion Group IDG Inset Dielectric Guide IDG International Dangerous Goods (mail, shipping) , the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330-targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at www.idg.com. |
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