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Computerworld Magazine Selects USADATA.com as One of the Nation's Top 100 Emerging Companies to Watch in 2000.


NEW YORK--(BUSINESS WIRE)--Nov. 23, 1999--

USADATA.com, a New York-based company providing sales and marketing solutions through Internet technology (www.usadata.com) today announced that it has been selected by Computerworld magazine, New York, as one of the "100 Emerging Companies to Watch in 2000."

"USADATA.com is honored by Computerworld's recognition as one of their emerging companies to watch in 2000," said Ric Murphy, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of USADATA.com. "We certainly have laid the foundations in 1999 for an exciting 2000--building our team, forging new strategic partnerships, and developing new products. We're excited to find even more ways to give our clients the sales and marketing information they need, the way they need it, in the coming year."

Computerworld selected its finalists from 560 nominations, who qualified based on growth, revenue, and financing targets. Nominees were classified into ten technology areas, with USADATA.com falling into the Web Applications category. The winners were selected by a panel of technology insiders focusing on the following criteria: innovative product or service; actual product shipping; customer references; and the management team.

An example of USADATA.com's products in use is found at the National Football League (NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
). The NFL has used USADATA.com's MarketTarget(TM) product since 1996, along with USADATA.com's proprietary LifeStyle Connect(TM) consumer segmentation system. MarketTarget gives the NFL the ability to create custom reports from a syndicated consumer database via an intuitive web-based interface. The NFL uses these reports to show potential sponsors and advertisers that pro football games are reaching the desired consumers.

"MarketTarget is just the tip of the iceberg tip of the iceberg
n. pl. tips of the iceberg
A small evident part or aspect of something largely hidden: afraid that these few reported cases of the disease might only be the tip of the iceberg. 
," added Pat Dineen, VP of Sales at USADATA.com. "We have a variety of new web applications coming out in 2000 that turns data into the intelligence that sales and marketing people need to make decisions and take action."

USADATA.com offers Internet access to marketing intelligence through its web applications and relationships with leading technology, information, and distribution partners including Arbitron, Competitive Media Reporting (CMR CMR Crude mortality rate, see there ), Content Unwired, FaceTime, Hoover's, iAtlas, InfoUSA, IRG (1) (InterRecord Gap) See interrecord gap.

(2) (Internet Research Group, Los Altos, CA, www.irgintl.com) A research and consulting firm founded in 1993 that specializes in developing business strategies for Internet-related companies.
, Kalorama Information, Mediamark Research, Inc., MondoSoft, Plunkett Research, Scarborough Research, 10K Wizard and Veronis, Suhler & Associates.

About USADATA.com

USADATA.com - The Marketing Information Portal Company - delivers marketing intelligence, on demand. The Company's Web site is a business-to-business e-commerce portal supplying information for sales, marketing, research and planning professionals. USADATA.com also creates portals for corporate customers tailored to their specific sales and marketing process and information needs.

With a client base of over 1,000 companies ranging from small and emerging companies to leading global corporations, USADATA.com's customers include Microsoft (Nasdaq: MSFT MSFT Microsoft (stock symbol)
MSFT Movimento Sociale Fiamma Tricolore (Italy)
MSFT Multi-Stage Fitness Test
MSFT Master of Science in Family Therapy
MSFT Macalester Students for Fair Trade
), the National Football League, ABC Television, Sprint (NYSE NYSE

See: New York Stock Exchange
: FON Fon

People of southern Benin and adjacent parts of Togo. They speak a dialect of Gbe, a Kwa language of the Niger-Congo language family. Numbering about 3 million, the Fon are mainly farmers.
), PricewaterhouseCoopers, Cox Interactive, DoubleClick (Nasdaq: DCLK DCLK Doubleclick Inc. (stock abbreviation, AMEX)
DCLK Deputy Clerk
DCLK Digital Clock
DCLK Double Click
) and Disney (NYSE: DIS).
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 23, 1999
Words:452
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