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Computerworld Expands Marketing Department; Promotes Matt Duffy to VP of Marketing; Adds Sr. Marketing Specialist Position.


FRAMINGHAM, Mass. -- Matt Sweeney, president, publisher and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of IDG's Computerworld (www.computerworld.com) the "Voice of IT management," has announced the promotion of Matt Duffy to vice president of marketing and the appointment of Tara Sellazzo as a senior marketing specialist.

In his newly created role as vice president of marketing, Duffy will continue to oversee all corporate marketing for Computerworld's print, online and events product lines. In addition, he will now join the core group of executives as a member of Computerworld's Executive Committee.

"Computerworld's recent success across its print, online, and events media platforms has been fueled in no small way by the great marketing programs developed by Matt and his team," said Sweeney. "As we look for increased growth at Computerworld in all of these areas, we'll be expanding our marketing resources."

Since joining Computerworld in 1997, Duffy has held several positions including manager of research (1999-2000), senior online account executive (2000-2001), and manager of online sales and business development (2001-2003). Most recently, he served as director of marketing (2003-2005), where he oversaw all product lines at Computerworld, including the print publication, Web site, and all conferences and custom events. He holds an MBA from F.W. Olin Graduate School of Business at Babson College and a BA in English Literature from Trinity College.

Tara Sellazzo has joined Computerworld as a senior marketing specialist reporting to Duffy. In this role, she will be responsible for the development of strategic marketing campaigns, branding initiatives, direct mail promotions, and creating sales materials. She has over 9 years experience in campaign development and corporate branding for companies such as TJX Companies, BJ's Wholesale Club BJ's Wholesale Club, Inc. NYSE: BJ is a membership-only warehouse club chain operating in the East Coast of the United States, as well as in the state of Ohio. History , TABASCO and Kraft Foods.

Prior to joining Computerworld, Tara worked at CXO Media where she played a key role in developing marketing initiatives for CMO CMO

See: Collateralized mortgage obligation


CMO

See collateralized mortgage obligation (CMO).
 magazine. Tara received her degree in Marketing from The University of Massachusetts The system includes UMass Amherst, UMass Boston, UMass Dartmouth (affiliated with Cape Cod Community College), UMass Lowell, and the UMass Medical School. It also has an online school called UMassOnline.  in Amherst, MA.

About Computerworld

Computerworld, the "Voice of IT Management," is the most trusted source for the critical information needs of senior IT management. Computerworld's integrated offerings form the U.S.-based hub of the world's largest (58-edition) global IT media network through its weekly publication, Computerworld.com Web site, focused conference series and custom research. In the past five years alone, Computerworld has won more than 100 print and online awards for editorial and design excellence, surpassing its direct competition by an order of magnitude A change in quantity or volume as measured by the decimal point. For example, from tens to hundreds is one order of magnitude. Tens to thousands is two orders of magnitude; tens to millions is three orders of magnitude, etc. . Recognition includes the 2004 Magazine of the Year Award from the American Society of Business Publication Editors
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 and a Jesse H. Neal Award The Jesse H. Neal Award is a business journalism editorial award, presented annually in each of several categories. The awards editorial recognize excellence in business-to-business publications.  for "Best News Coverage." In print since 1967, Computerworld is the source for information technology management, with a guaranteed rate base of 180,050, a total print audience of 1,138,000 (IntelliQuest CIMS CIMS Courant Institute of Mathematical Sciences (New York University)
CIMS Center for Integrated Manufacturing Studies (Rochester Institute of Technology)
CIMS Chemical Ionization Mass Spectrometry
 2004 Business Influencer Study) and an online audience of over 1.1 million unique monthly visitors (DoubleClick).

Computerworld is a business unit of International Data Group (IDG), the world's leading technology media, research and events company. A privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
, IDG publishes more than 300 magazines and newspapers, including Bio-IT World, CIO CIO: see American Federation of Labor and Congress of Industrial Organizations.


(Chief Information Officer) The executive officer in charge of information processing in an organization.
, CSO, Computerworld, GamePro, InfoWorld, Network World and PC World. The company features the largest network of technology-specific Web sites, with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including LinuxWorld Conference & Expo(R), Macworld Conference & Expo, DEMO(R) and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:Computerworld Expands Marketing Department; Promotes Matt Duffy to VP of Marketing; Adds Sr.
Publication:Business Wire
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Date:Jan 12, 2006
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