ComputerJobs.com Teams with Gleason/Calise, Telling IT Job Seekers ``There's a Better Way, People''.Business Editors DALLAS--(BUSINESS WIRE)--Jan. 24, 2000 Leading IT Employment Web Site Taps Dallas-based Shop for Multi-Million Dollar National Advertising Campaign A voice of reason will interrupt regularly scheduled radio programming this week, telling technology job seekers to &uot;outlive out·live tr.v. out·lived, out·liv·ing, out·lives 1. To live longer than: She outlived her son. 2. the hype&uot; and &uot;upgrade their future.&uot; ComputerJobs.com, the Internet's leading skill-based IT employment Web site, is launching a nationwide campaign of radio spots created by Dallas-based Gleason/Calise, the advertising agency of record. The series of :30 and :60 spots, which will air in a national network and local spot schedule, lampoon the typical, over-the-top hype IT professionals hear in recruitment advertising You can improve this article by adding links to related material, within the existing text. After links have been created, remove this message. For more information, see the . In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. tools to help them take control. The campaign extends the tonality tonality (tōnăl`ĭtē), in music, quality by which all tones of a composition are heard in relation to a central tone called the keynote or tonic. driving the national trade print campaign that ComputerJobs.com and Gleason/Calise debuted in August 1999. That print work reminds IT professionals they don't have to become victims left behind by an industry moving at Internet speed, with the headline &uot;Outlive Your Code.&uot; &uot;ComputerJobs.com is bringing some of the smartest thinking around to online career management,&uot; said Gleason/Calise CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Charlie Calise. &uot;We're letting technology professionals know there is a better way to manage their careers. This 'intrusive' radio campaign, when combined with other marketing initiatives like outdoor, print and direct mail, will go a long way in extending the mindshare ComputerJobs.com enjoys among IT professionals in the know.&uot; &uot;Our new ads reflect our corporate ideals,&uot; said ComputerJobs.com CEO Mike Gilfillan. &uot;We're not about hype, flashy Super Bowl ads, flying a banner behind a plane or creating a spectacle. What we're about is real jobs, high-quality resumes and IT professionals taking control of their careers.&uot; ComputerJobs.com, a longtime client of Gleason/Calise's media arm, MediaWise, utilizes the Dallas-based marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales firm for creative development and strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and execution. Founded in 1986, Gleason/Calise is a fully integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or firm serving national consumer and business-to-business clients, including Alcatel USA, Anheuser-Busch, Handango.com, ComputerJobs.com, Netsolve, Pro Staff, PrimeCo Personal Communications and Thompson's Water Seal. About ComputerJobs.com ComputerJobs.com is the Internet's leading IT employment Web site. Founded in 1995, by and for information technology professionals, the company provides job seekers thousands of pre-screened employment opportunities organized into specific Skill Sites and 19 regional markets. Job opportunities, information resources and custom career management tools are provided free to technology professionals utilizing the site. Employers, recruiters and staffing firms are provided pre-qualified resumes from some of the best and brightest IT professionals in the industry. ComputerJobs.com is a privately held Georgia-based corporation, headquartered in Atlanta with investments from Internet Capital Group (ICG ICG indocyanine green. ) and Mellon Ventures. http://www.computerjobs.com. Editor's Note: Radio scripts and other creative work available upon request. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion