Computer Technology Associates Partners with MicroStrategy to Provide Intelligent E-Business Offering.Business Editors/Hi-Tech Writers BETHESDA, Md.--(BUSINESS WIRE)--March 15, 2000 Partnership provides joint clients with a jump-start into emerging world of customer-centric marketing Computer Technology Associates, Inc. (CTA An abbreviation for cum testamento annexo, Latin for "with the will annexed." ) today announced a partnership with MicroStrategy Incorporated (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :MSTR MSTR Microstrategy, Inc (stock symbol) MSTR Master MSTR Minneapolis and St. Louis (railroad) MSTR Master Mode ), a leading worldwide provider of Intelligent E-Business(TM) software. The two companies have joined forces through the use of business intelligence (BI) and customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solutions. The partnership will allow businesses to benefit from a very powerful combination of competencies. The mixture of MicroStrategy's software with CTA's deep understanding of technology and business needs makes this partnership a powerful tool for businesses trying to boost customer acquisition and retention. CTA provides for the rapid development and deployment of advanced information technology to complex enterprise applications. The addition of MicroStrategy's BI and CRM capabilities increases the breadth of CTA's offerings which currently include network development and integration, embedded IT systems engineering, object oriented See object technology and object-oriented programming. applications development, ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. installation and integration, data warehousing See data warehouse. data warehousing - data warehouse and database migrations, electronic commerce and other web-based applications development and legacy system modernization. MicroStrategy's Intelligent E-Business Platform(TM) adds market leading analytical capabilities and the ability to understand and touch customers with highly personalized messages when and by the means most appropriate. Contacting customers via web, wireless and voice with information they want when they want it adds value for the customer and increases selling possibilities for businesses. "IT systems have become increasingly complex, making it a challenge for a business to fully understand which solutions they need to implement," said CTA Vice President of Sales, David Ramsay David Ramsay may refer to:
"Partnerships with strong systems integrators serve as an incredibly powerful sales tool for us," said Sanju K. Bansal, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of MicroStrategy Incorporated. "The more knowledgeable the integrator, the more likely they will turn to the scalable, incredibly powerful solution we provide. CTA has proven that they understand IT Systems and the needs of businesses, and that's precisely why we expect this will end up being a strong relationship." About Computer Technology Associates, Inc. Computer Technology Associates, Inc. (CTA) is a nationwide provider of eBusiness and eGovernment systems and services. The company has 20 years of experience in delivering secure, scalable and reliable systems. Employing over 500 people in 15 nationwide offices CTA has the scale to deliver technical excellence in database technology, hosted applications, legacy system integration and embedded systems Embedded systems Computer systems that cannot be programmed by the user because they are preprogrammed for a specific task and are buried within the equipment they serve. engineering. Their professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. include consulting, security planning, program management, and electronic business. CTA has been providing electronic business solutions for over four years to commercial companies and selected agencies of the federal and state governments. CTA has offices at 500 Newport Center Newport Center is a business, shopping, and entertainment district located on a high bluff overlooking Newport Harbor in Newport Beach, California. It was created in the early 1960s as part of William Pereira's master plan for the Irvine Ranch. Drive, Suite 900, Newport Beach, California Newport Harbor redirects here. For the MTV reality series, see . Newport Beach, incorporated in 1906, is a city in Orange County, California, 10 miles south of downtown Santa Ana. . For more information, call 949/719-6100 or on the Web go to www.cta.com. Computer Technology Associates is a trademark of Computer Technology Associates, Inc. MicroStrategy, Intelligent E-Business Platform, and / or other MicroStrategy products referenced herein are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners. This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe," "estimate," "project," "expect" or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that could cause or contribute to such differences include continued acceptance of the Company's products in the marketplace, the timing of significant orders, delays in the Company's ability to develop or ship new products, market acceptance of new products, competitive factors, general economic conditions, currency fluctuations, and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release. |
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