Computer Manufacturers Shift Focus to Service.

MANHASSET, N.Y.--(BUSINESS WIRE)--March 18, 1999--

PC Vendors Battle to Provide Best Support

Businesses need help running their computers and manufacturers are coming to the rescue with unique support programs designed to meet the needs of small and medium sized businesses (SMB). The April issue of Windows Magazine describes how the top five PC vendors--Compaq, Dell, IBM, Hewlett-Packard and Gateway--are transforming themselves from PC vendors to PC sales and service vendors, and the support programs they offer.

A wide array of valuable support services are now being bundled into computer purchase and lease plans, including needs assessment, product specification, installation, training, maintenance, upgrades and repair at your location.

"The choices for small and medium sized businesses are getting better and better, as PC vendors vie to be your business partner," says Jonathan Blackwood, senior technology editor, Windows Magazine.

Compaq

Compaq is allowing customers to access an online array of support tools, including setting up an online Internet storefront, online delivery of files via UPS or e-Parcel, online storage of data off-site and tutorials on a variety of applications.

Dell

Dell is offering specialized leasing packages, installation support and on-site services, individualized premier pages on its Web site, which keep track of your purchases, configurations, service records, order status and so on. Dell's virtual account Executive Program briefs SMB customers about upcoming products and the impact of emerging technologies.

Gateway

Gateway has set up 144 Country Stores to demonstrate products, provide face-to-face advice, order Gateway equipment and provide training and service upgrades. Gateway uses the stores to build relationships with customers, VARs and consultants.

Hewlett-Packard

HP leaves virtually all the hand-holding, installation and other services to its VARs. But if Compaq, IBM and Gateway are successful with their more involved efforts, expect HP to jump back into the direct-services route with both feet.

IBM

IBM offers a variety of Internet and e-commerce services, such as software, Web hosting and site design, along with the servers, PCs and notebooks, which can be leased through IBM, assembled in a package and installed and supported by a VAR.

"Leading vendors are improving support services to win your business," says Blackwood. "Small business owners should compare product and support offerings before making a decision."

CMP Media's Windows Magazine is the business computer publication that drives the application of Windows technology for business, from Windows CE to Windows 2000. It provides 800,000+ technology buyers with the information and perspective they need most (what's new, what to buy, how to apply it) to make the most of their business computing investment. Windows Magazine: It's how business really operates. (www.winmag.com)

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