Computer Manufacturers Boot Up To Sell Consumer Electronics; New InsightExpress Survey Reveals Americans are Receptive to Consumer Electronics from PC Makers.Business Editors/High-Tech Writers STAMFORD Stamford, town, England Stamford, town (1991 pop. 18,127), in the Parts of Kesteven, Lincolnshire, E central England, on the Welland River. It is a market town. Products include diesel engines, electrical equipment, bricks, and tiles. , Conn.--(BUSINESS WIRE)--Dec. 11, 2003 Buying a TV from Dell or a camera from Gateway is not as crazy as it may sound. In fact, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a survey of 500 Americans, buying consumer electronics from computer manufacturers is an appealing alternative. The survey conducted by InsightExpress (www.insightexpress.com), a professional online research firm, reveals that Americans are ready for computer companies such as Apple, Dell, Gateway, Hewlett Hewlett may refer to: People with the surname Hewlett:
The new survey reveals computer manufacturers have an enormous opportunity to produce and sell consumer electronics that connect to a PC--including PDAs, MP3 players A digital music player that supports the MP3 format, which was the audio format that started a revolution in online music downloads and distribution. All portable music players, the iPod being the most popular, support MP3 along with one or more other audio formats. , and digital cameras. Also, with a large "undecided" manufacturing preference for traditional electronics, computer manufacturers have an opportunity to produce and sell camcorders, home theater An audio/video entertainment center that has a large-screen TV and hi-fi system with three speakers in the front (left, right and center) and left and right speakers in the rear. Starting in the early 1990s, video inputs were added to stereo receivers and preamplifiers. systems, and even televisions to consumers. Among consumers likely to purchase electronic devices in the coming year, these buyers expect to turn to:
Consumer Electronic Percent Percent Undecided
Device Favoring Favoring
Traditional Computer
Manufacturer Manufacturer
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Printer 16% 69% 15%
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PDA 19% 68% 13%
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MP3 43% 38% 19%
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Digital Camera 46% 30% 24%
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Digital Camcorder 55% 28% 17%
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Home Theater System 58% 21% 21%
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Satellite TV Receiver 55% 18% 27%
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Plasma TV 54% 17% 29%
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In selecting computer manufacturers as the provider for consumer electronics, participants cite: computer compatibility A family of computer models is said to be compatible if certain software that runs on one of the models can also be run on all other models of the family. The computer models may differ in performance, reliability or some other characteristic. (47%), the belief that computer manufacturers make great products (31%), overall convenience (31%), and the perception that the products would have the most advanced product features/capabilities (26%). According to consumers planning to purchase electronics in the coming year, favorable fa·vor·a·ble adj. 1. Advantageous; helpful: favorable winds. 2. Encouraging; propitious: a favorable diagnosis. 3. computer manufacturers include:
Consumer Electronic Most Favored Second-Most
Device Computer Favored
Manufacturer Computer Manufacturer
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Printer HP Dell
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PDA HP Dell
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MP3 Dell Apple
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Digital Camera HP Dell
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Digital Camcorder HP Dell
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Home Theater System HP Dell
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Satellite TV Receiver Gateway Dell
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Plasma TV HP Gateway
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There is more troubling news for traditional manufacturers of consumer electronics. Americans rated PC makers higher along all evaluated dimensions including: device compatibility, advanced technology, support, features, quality, and price. "With the growing digital nature of consumer electronics, products from computer manufacturers represent truly viable alternatives in the eyes of the consumer," said Lee Smith, president and COO (Cell Of Origin) See mobile positioning. of InsightExpress. "PC manufacturers are well poised to gain consumer acceptance and long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. share within the consumer electronics market by leveraging their technical superiority, high levels of customer support, and attractive prices." The survey, conducted in early December December: see month. , has a data tolerance of +/-4.4%. About InsightExpress InsightExpress is the acknowledged pioneer of rapid turnaround Turnaround A situation where a company that has had poor performance for an extended period of time experiences a positive reversal. Notes: A speculator may profit from a turnaround if he or she accurately anticipates the improvement of a poorly performing company. , high-quality, online market research services. With its award-winning Adj. 1. award-winning - having received awards; "this award-winning bridge spans a distance of five miles" and patented technology, market research expertise, and access to more than 100 million online individuals, InsightExpress enables its clients to easily harness harness, comprehensive term for the gear of a draft animal, excluding the yoke, by which it is attached to the load that it pulls. Although harnesses are used on dogs (for drawing travois and dogsleds), on goats, and sometimes on oxen, the typical harness is for market research to make the right business decision in real time. InsightExpress is affiliated af·fil·i·ate v. af·fil·i·at·ed, af·fil·i·at·ing, af·fil·i·ates v.tr. 1. To adopt or accept as a member, subordinate associate, or branch: with General Atlantic Partners. Visit us on the Web at www.insightexpress.com or call 203-359-4174. |
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