Computer Intelligence acquires consumer research firm Trendata.LA JOLLA La Jolla (lə hoi`yə), on the Pacific Ocean, S Calif., an uninc. district within the confines of San Diego; founded 1869. The beautiful ocean beaches, in particular La Jolla shores and Black's Beach, and sea-washed caves attract visitors and , Calif.--(BUSINESS WIRE)--Sept. 26, 1996--Computer Intelligence (CI), announced today its acquisition of the privately held consumer market research firm Trendata of Norwalk Norwalk (nôr`wôk'). 1 City (1990 pop. 94,279), Los Angeles co., S Calif.; settled in the 1850s, inc. 1957. With the arrival (1875) of the Southern Pacific RR, it became a center for the dairy and logging industries, but , Conn. Computer Intelligence, a Ziff-Davis company, is the leading fact-based market research firm for the computer and communications industry communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. . Trendata, founded in 1988, delivers quarterly research reports on U.S. home purchase of computers, printers and other consumer products. Financial details of the transaction, which was completed yesterday, were not disclosed. Trendata's operations will continue at its existing facilities. The combination of these businesses is expected to unlock synergies in methodology and technology, leading quickly to enhancements in CI's existing products and services - particularly to CI's Consumer Technology Index (CTI (Computer Telephone Integration) Combining data with voice systems in order to enhance telephone services. For example, automatic number identification (ANI) allows a caller's records to be retrieved from the database while the call is routed to the appropriate party. ), the largest and most comprehensive survey of personal computer usage in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. - and eventually to development of new offerings. "The world is moving toward a truly interactive home environment - witness all the new products, from handheld handheld: see personal digital assistant. wireless devices to cable Internet Internet access via the cable companies. There are two kinds of service. One uses a cable modem to connect to a computer, and the other uses an enhanced cable box that provides Internet access directly at the TV. services - and there is intense demand for more information on this burgeoning market," said Robert G. Brown, President and Chief Executive Officer of CI. "As the fact-based market leader, CI is creating the fact-based tools our clients need to stay competitive. With Trendata's outstanding methodology and data engine, combined with CTI's rich electronic database, we have put together the vehicle to provide broader and even more timely information about the home and home/business markets." "It is exciting to consider the possibilities of our combined capabilities," said Louis J. Pappalardo, founder and President of Trendata, who will continue to manage the Trendata operations. "Our strengths are so complementary that we can now offer clients an unrivaled range of benefits: timeliness, depth and richness of consumer market data, expert analysis, electronic data delivery options, and a commitment to the highest quality customer service." CI's CTI study is the largest, most comprehensive research effort focusing on personal computer usage in the United States. Annually, an initial screening of 50,000 individuals has identified PC users in home, workplace and self-employed markets. Final survey results are based on a detailed 12-page written questionnaire, mailed each year to 17,500 U.S. PC users. Trendata, through a network of 450 interviewers, conducts telephone surveys of 50,000 different households ten days after the end of every quarter, and delivers its paper-based Trendata Reports to clients four weeks after the quarter's close. Trendata's rigorous methodology yields data on 200,000 separate households per year, and its results are statistically projectable to all United States households. In addition to CTI, CI maintains extensive technology databases of the supply side, the demand side and all levels of channel activity in the computer and communications industry. CI's respected industry analysts offer fact-based analysis that helps customers better understand market trends and conditions. CI also provides a variety of services designed to help companies identify and size key market segments, as well as rank top prospects within those segments, and offers custom calling and consulting to unique client requirements. Computer Intelligence, a Ziff-Davis company, is the leading source of fact-based information for the computer and communications industries. CI's extensive research capabilities provide a wide variety of products and services that help computer and communications companies Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. sell and market more effectively. All of the company's products and services are based on proprietary information databases built and maintained by CI specialists. Headquartered in La Jolla, Computer Intelligence has offices in Cambridge, Mass.; Farmington, Conn.; Sunnyvale, Calif.; and Europe. Samples of CI's extensive market data and research results, timely commentary from industry authorities and previews of upcoming technology events are available on the company's site on the World Wide Web, http://www.ci.zd.com. CONTACT: Richard Smith Richard Smith is the name of:
Rogers Communications Rogers Communications Inc. (TSX: RCI.A, TSX: RCI.B, NYSE: RCI) is one of Canada's largest communications companies, particularly in the field of wireless communications and cable television, with additional telecommunications and mass media assets. Edward S. (617) 224-1100 rsmith@rogerscom.com or Mark Fisher This article is about the British politician. For others, see Mark Fisher (disambiguation). Mark Fisher (born October 29, 1944) is a British politician. Computer Intelligence (619) 535-6730 |
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