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Computer Curriculum Corp. Names Sandra M. Davis as New Vice President of Public Affairs.


Business Editors

SUNNYVALE, Calif.--(BUSINESS WIRE)--March 3, 2000

Computer Curriculum Corp. (CCC CCC

A very speculative grade assigned to a debt obligation by a rating agency. Such a rating indicates default or considerable doubt that interest will be paid or principal repaid. Also called Caa.
), the nation's largest provider of educational software and learning solutions, has promoted Sandra M. Davis to the position of vice president of public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. .

A 9-year veteran of CCC, Davis will be responsible for national sales support programs, business development initiatives and revenue generating opportunities in key state departments of education.

In her most recent assignment as director of business development for the southeast region at CCC, Davis is credited with uncovering over 650 million dollars for funding educational technology initiatives. She was solely responsible for getting CCC's SuccessMaker product placed in a Florida legislative House Bill allowing the sales team to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 a substantial appropriation for a statewide reading initiative.

Davis also was instrumental in getting SuccessMaker on the Georgia Department of Education The Georgia Department of Education is an American agency that governs public education in the state of Georgia. They manage funding and testing for local educational agencies accountable for student achievement.  textbook adoption list, a first for the company. Davis has held several strategic positions with CCC including vice president of strategic accounts.

Prior to joining CCC, Davis held consultant and sales positions at Houghton Mifflin's Educational Software Division, and Commodore Business Machines (company) Commodore Business Machines - (CBM) Makers of the PET, Commodore 64, Commodore 16, Commodore 128, and Amiga personal computers. Their logo is a chicken head. . During her 30-year career, in addition to working in the instructional technology There are two types of instructional technology: those with a systems approach, and those focusing on sensory technologies.

The definition of instructional technology prepared by the Association for Educational Communications and Technology (AECT) Definitions and Terminology
 field, Sandra has worked as a teacher, a school and district office administrator and as an administrator at the Maryland Department of Education.

"I'm looking forward to providing a new dimension to this position," stated Davis. "One that supports the revenue generating efforts of the company, such as seeking out opportunities with state departments of education, partnering with national organizations and associations, and seeking out funding sources at the federal, state, and local levels."

She added, "CCC's aggressive move to position the company as a leader in the instructional technology market by developing for the Internet sets us on the pace for becoming a Fortune 500 company. I'm excited about the prospect of being a part of the company vision in this new century."

About Computer Curriculum Corp.

Computer Curriculum Corp. is the leading provider of educational software and learning solutions to K-12 schools. CCC's software is installed in more than 16,000 schools and has been used by more than 10 million students worldwide.

Computer Curriculum Corp. is in the Education Technology group within Pearson Education Pearson Education is an international publisher of textbooks and other educational material, such as multimedia learning tools. Pearson Education is part of Pearson PLC. It is headquartered in Upper Saddle River, New Jersey. , the global education publishing business of Pearson plc, the international media group. Pearson Education is the world's largest educational publisher, enlightening en·light·en  
tr.v. en·light·ened, en·light·en·ing, en·light·ens
1. To give spiritual or intellectual insight to:
 and enriching the lives of students of all ages, everywhere, with books, multiple media, and learning programs in all major academic disciplines. Its leading imprints include Computer Curriculum Corp., Prentice Hall Prentice Hall is a leading educational publisher. It is an imprint of Pearson Education, Inc., based in Upper Saddle River, New Jersey, USA. Prentice Hall publishes print and digital content for the 6-12 and higher education market. History
In 1913, law professor Dr.
, Addison-Wesley, Scott Foresman, Allyn & Bacon, Macmillan, and Longman. For more information, please visit www.ccclearn.com.

Reader Contact Information: Readers can call Computer Curriculum Corp. at 888/CCC-4KIDS, ext. 6189, or visit the company's Web site at http://www.ccclearn.com. Computer Curriculum Corp. and the CCC logo are registered trademarks of Computer Curriculum Corp.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUFR
Date:Mar 3, 2000
Words:476
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