Computer City announces direct marketing program.FORT WORTH, Texas--(BUSINESS WIRE)--June 14, 1995--Computer City(R), North America's pre-eminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae computer superstore retailer, will enter the direct marketing channel this summer. The newly created program will offer up to 2,500 leading-edge computer hardware and software products to computer users throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Beginning this summer, more than 1 million computer users will receive a catalog of products. By dialing 1-800-THE-CITY, consumers can have product shipped directly to their homes via FedEx. Most in-stock products will ship the same day. An extensive advertising and marketing campaign including a series of catalogs is initially planned. Computer City has selected Tempe, Ariz.-based direct marketer Insight Enterprises, Inc. to provide certain sales, processing and shipping services on these orders. ``Through this program, we can now offer leading computer hardware and software items to consumers anywhere in the U.S.,'' said Computer City President Alan Bush Alan Bush (December 22, 1900 – October 31, 1995) was a British composer and pianist. Bush was born in London first attending Highgate School and then the Royal Academy of Music. . ``With the financial strength and purchasing power Purchasing Power 1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. Computer City brings to the marketplace, the customer can purchase brand name, quality products from a company that has a 63-year history.'' The direct marketing program will provide many of the name brand products currently available through the company's retail stores, including Microsoft, Hewlett Packard, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) and Toshiba. Insight is an innovative direct marketer of microcomputers, peripherals and software. The company leverages its expertise in direct marketing sales and fulfillment to develop integrated turnkey direct marketing operations for leading manufacturers and marketers worldwide. Computer City currently operates more than 73 locations throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe. The company is a division of Tandy Corporation Tandy Corporation was a family-owned leather goods company based in Fort Worth, Texas, which is best known for purchasing and giving its name to the Cambridge, Massachusetts-based RadioShack Corporation. , the nation's leading retailer of computer and consumer electronics products. NOTE: Computer City is a registered service mark of Tandy Corporation. Insight is a registered trademark and service mark of Insight Direct, Inc. The absence of a (R) or a (TM) in connection with the marks identifying products of other vendors does not indicate the absence of registration of those marks. CONTACT: Computer City Mieke Henderson, 817/347-7624 |
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