Computer Associates to Offer Web Commerce Solutions for Newsday's Web Site.ISLANDIA, N.Y./MELVILLE, N.Y.--(BUSINESS WIRE)--Oct. 30, 1997-- CA's NetHaven Business Unit And Times-Mirror Newspaper Partner To Increase Marketing Opportunities For Long Island Businesses Computer Associates International, Inc. (CA) and Newsday today announced a partnership to develop and manage Internet commerce solutions for small to mid-range Long Island businesses. Leveraging their combined talents, the companies will offer comprehensive Web development and marketing strategies for Newsday clients accessing the paper's World Wide Web site, newsday.com. Under the agreement, both Newsday and CA's NetHaven business unit will promote joint on-line and print marketing offerings. NetHaven clients will be encouraged to make use of Newsday's advertising options, while Newsday clients will be actively directed toward NetHaven's Internet commerce solutions. Future plans include a joint seminar series to educate and aid Long Island businesses in developing their Web-based marketing options. Newsday, a subsidiary of Times Mirror, is the sixth largest newspaper in the country. NetHaven brings together CA's industry-leading software technology with a variety of services designed especially for turnkey Internet and corporate Intranet solutions. Among its Long Island-based clients are Weight Watchers International, Publishers Clearing House, Fortunoff Fine Jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion. The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring. And Silver, Inc., Korg USA, Inc., Bankers Life Insurance Company of New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , and Noodle Kidoodle, Inc. "It's absolutely critical that businesses entering the world of electronic commerce are armed with both development expertise and marketing muscle," said Adam Yahre, vice president and general manager of NetHaven. "The combination of CA's Web commerce solutions and Newsday's online and print marketing offerings will give our mutual clients the competitive advantage to succeed in today's Internet marketplace See vertical portal and Web hub. ." Under the partnership, NetHaven has created and is managing the Long Island Store, the electronic commerce portion of Newsday's web site. The store is a collection of Long Island-themed items including gifts, clothing, and collectibles, based on the paper's Long Island: Our Story project, a far reaching effort sponsored by CA and other Long Island companies, that promotes local history and culture. A portion of proceeds from the Store will aid needy need·y adj. need·i·er, need·i·est 1. Being in need; impoverished. See Synonyms at poor. 2. Wanting or needing affection, attention, or reassurance, especially to an excessive degree. Long Island families during the holiday season. The store was developed with NetHaven's InstantWEB system, a complete turnkey solution that enables companies to maintain Web sites without learning HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. programming. Through the partnership, NetHaven is making InstantWEB available to Newsday clients. "The partnership between CA and Newsday, two of Long Island's biggest and most locally proactive companies, furthers our collective goals to promote Long Island as an ideal location for business," said Fred Tuccillo, Newsday's director of new media. "By melding CA's expertise in the Internet realm and Newsday's communications strength, we can offer businesses commerce solutions on-line that will connect them to the widest possible consumer market." Computer Associates International, Inc. (NYSE NYSE See: New York Stock Exchange : CA), with headquarters in Islandia, N.Y., is the world leader in mission-critical business software. The company develops, licenses and supports more than 500 integrated products that include enterprise computing Refers to information technology in the larger company. See enterprise data and enterprise networking. and information management, application development, manufacturing and financial applications. CA has over 10,000 people in 160 offices in 40 countries and had revenue of $4 billion in fiscal year 1997. CA can be reached by visiting http://www.cai.com on the World Wide Web, emailing info@cai.com or calling 1-516-342-5224. NetHaven, an independent CA business unit, leverages CA's enterprise management and database expertise to provide complete Web-based business solutions. All of NetHaven's services are focused on empowering clients to manage their own data and content, regardless of their experience level with HTML or other programming languages. Modular services include electronic commerce, interactive discussion forums, online coupon generation, interactive questionnaires, job postings, and agent/franchise systems. The modules are customized for each client to provide an integrated and complete turnkey solution in a very short time frame. For more information on NetHaven services, visit http://www.ca-nethaven.com, email info@ca-nethaven.com, or call 1-516-342-5224. Newsday is a subsidiary of Times Mirror, a Los Angeles-based news and information company, which publishes the Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). , the Baltimore Sun Baltimore Sun Daily newspaper published in Baltimore, Md., U.S. It was begun as a four-page penny tabloid in 1837 by Arunah Shepherdson Abell, a journeyman printer from Rhode Island. , and other newspapers; a wide array of professional information for the legal, health sciences, aviation and training markets; and consumer magazines. Newsday is the sixth largest metropolitan daily newspaper in the nation. It serves Long Island and Queens as the premiere source of local news and comprehensive national and international reporting. It is committed to quality journalism with a distinguished roster of award-winning columnists and reporters. Newsday has earned a total of 16 Pulitzer Prizes Pulitzer Prizes, annual awards for achievements in American journalism, letters, and music. The prizes are paid from the income of a fund left by Joseph Pulitzer to the trustees of Columbia Univ. , including a 1997 Pulitzer for spot news reporting of the crash of TWA TWA Time-weighted average, see there Flight 800, 1996 Pulitzers for explanatory ex·plan·a·to·ry adj. Serving or intended to explain: an explanatory paragraph. ex·plan journalism and beat reporting Beat reporting is the craft of reporting on an issue or particular sector, organization or institution over time. Beat reporters build up a base of knowledge on and gain familiarity with the sector, allowing them to provide insight and commentary in addition to reporting straight , 1995 Pulitzers for investigative reporting An investigative report is a document that is meant to provide information on a certain topic that is not easily obtained. It is meant to present the reader with a wealth of easily understood information and usually contains an interview or two on the subject. and for commentary, a 1993 Pulitzer for international reporting and 1992 Pulitzers for spot news reporting and international reporting. Newsday can be reached by visiting http://www.newsday.com on the World Wide Web, or calling, 1-516-843-2020. -0- Note to Editors: All referenced product names are trademarks of their respective companies. CONTACT: CA Elissa Livecchi, 516/342-2496 livel01@cai.com or Newsday Dixie Scovel, 516/843-2183 |
|
||||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion