Computer Associates Selects ENC as Marketing Partner; ENC Will Be Agency of Record for All Computer Associates Government Marketing.MCLEAN McLean, city (1990 pop. 38,168), Fairfax co., N Va., a suburb of Washington, D.C. Manufacturing includes foods, satellite components, and computer and telecommunications equipment. , Va. -- ENC ENC Encoded (File Name Extension) ENC Enclosure ENC Mime-Encoded (virus scanners) ENC Eastern North Carolina ENC Eisenhower National Clearinghouse for Mathematics and Science Education Marketing and Communications, Inc., the premier marketing and communications firm in the public sector, has been selected as the government marketing agency of record for Computer Associates International, Inc (CA). ENC will provide a full range of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales services that support CA's government business units at the federal, state, local and education level. "We selected ENC to assist us with our government-focused marketing initiatives because of their proven success in IT marketing to the government sector. ENC has a strong understanding of this unique marketplace, its business issues and requirements," said Kirsten Kirsten may refer to: This name may be spelled: Kirsten, Kiersten, Kearston, and Kearsten. People with the surname Kirsten:
ENC's services will encompass strategic marketing consultation, branding, marketing collateral Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective. development, trade show support and online marketing. These efforts will be designed to communicate CA's trusted brand, as well as their value to government agencies, partners and customers. Efforts will build upon existing awareness of CA's innovation within technical disciplines, new approaches to issues and the forward thinking value they bring to the market. Eva Neumann, president of ENC Marketing and Communications expressed her enthusiasm with CA's selection of her firm, "We are thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to be working with a market leader like Computer Associates. We look forward to working with CA to bring a clear focus to their existing brand assets in the arenas of federal, state and local government." About ENC Marketing & Communications, Inc. ENC Marketing & Communications, Inc. is the premier marketing and communications firm in the public sector market. ENC offers full-service marketing communications to government agencies, technology companies and commercial businesses. Since its inception in 1992, ENC has been providing award-winning expertise and innovation to effectively communicate with our clients' target audiences. ENC Marketing & Communications, Inc. is headquartered in McLean, VA. More information on ENC services and clients can be found at www.encmarketing.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion