Computer, Marketing & Consumer Electronics Influencers Ally to Fuel Solicore Growth.Newly Formed Industry Advisory Board Aims to Enhance Market Penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" LAKELAND, Fla. -- Solicore, Inc., worldwide leader of embedded power solutions under the Flexion flexion /flex·ion/ (flek´shun) the act of bending or the condition of being bent. flex·ion n. 1. The act of bending a joint or limb in the body by the action of flexors. 2. brand, announces the formation of an Industry Advisory Board (IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. ) aimed to assist with the company's strategic direction and the execution of marketing Solicore's advanced proprietary technology. Solicore's patented solid-state electrolyte electrolyte (ĭlĕk`trəlīt'), electrical conductor in which current is carried by ions rather than by free electrons (as in a metal). has helped create an enabling battery technology that now provides portable power solutions for battery operated products that until recently were not conceivable. Combining decades of expertise and in-depth knowledge of the industry, the IAB will meet quarterly with the management team to offer their insight in an effort to enhance Solicore's market penetration. The members of the IAB represent the computer, marketing and consumer electronics industries, merging their knowledge base and broadening Solicore's industry perspective. * Most recently serving as President of an international enterprise providing Digital Identity Management solutions, Ernie Berger boasts a far-reaching knowledge base of the technology and financial industries. Solicore will be able to tap into Ernie's management expertise, which he has achieved through holding numerous high-level leadership roles at national and international companies. * With a comprehensive understanding of the computer hardware and software industries, Barry Borden, President of LMA LMA left mentoanterior (position of fetus). Group, is particularly strong in sales, marketing and finance. He has developed successful marketing strategies for numerous companies for which he has served as an advisor, board member or CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. including Franklin Computer, Delta Data Systems, Mergent International, Fastnet, Cricket Software, Sony, Intel and FXpress. * Keith Harrison, co-founder of the precursor to the current Compass Marketing, is adept at converting potential to reality. His background in sales, working with companies such as Duracell, Procter & Gamble, Sharp, and Atari, has given Harrison a great knowledge of the retail industry and how to grow product lines. * Gilles Lisimaque, partner at ID Technology Partners, Inc., and co-founder of Gemplus, is considered one of the leading U.S. experts on smart cards Example of widely used contactless smart cards are Hong Kong's Octopus card, Paris' Calypso/Navigo card and Lisbon' LisboaViva card, which predate the ISO/IEC 14443 standard. The following tables list smart cards used for public transportation and other electronic purse applications. and has been involved with various U.S. government projects and worked as technical advisor. Holding multiple patents on smart card security and smart card OS design, Lisimaque brings invaluable assets to Solicore. * Bill Lloyd, Chief Technical Officer and Senior Vice President of Eastman Kodak Company brings to Solicore more than forty years of experience in electronics systems, including a broad array of imaging and printing technologies as well as smart card systems. "The influential leaders that have joined Solicore's Industry Advisory Board have tremendous market know-how and their guidance will help further our already established position as the sector leader in embedded power solutions," said Dave Corey, CEO of Solicore, Inc. About Solicore, Inc. Solicore develops, manufactures, and markets ultra-thin flexible lithium polymer A rechargeable battery technology introduced in the late 1990s that stores less energy per pound than lithium ion, but is more flexible. Lithium polymer uses a gelatinous electrolyte rather than liquid. batteries under its Flexion brand that serve the smart card, RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. and medical device markets. Solicore's Flexion lines of primary lithium polymer batteries are ultra-thin, flexible, safe, and environmentally friendly Environmentally friendly, also referred to as nature friendly, is a term used to refer to goods and services considered to inflict minimal harm on the environment.[1] . Flexion batteries operate over a wide temperature range and are ideal for high temperature manufacturing such as the hot lamination lamination a laminar structure or arrangement. process used in producing most credit cards and smart cards. Solicore's headquarters, R&D and manufacturing facilities are located in Lakeland, Florida Lakeland is a city in Polk County, Florida, United States, located approximately midway between Tampa and Orlando along Interstate 4. As of the 2000 census, the city had a total population of 78,452 and is the largest city in Polk County. According to the 2004 U.S. . For more information, visit http://www.solicore.com This press release contains forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates" and similar words. Such forward-looking statements are subject to known and unknown risks, uncertainties or other factors that may cause Solicore, Inc.'s actual results to be materially different from historical results or any results expressed or implied by such forward-looking statements. Solicore, Inc. assumes no obligation to update any forward-looking statements to reflect events or circumstances arising after the date hereof. The potential risks and uncertainties that could cause actual growth and results to differ materially include, but are not limited to, customer acceptance of the company's services, products and fee structures, the success of the company's brand development efforts, the volatile and competitive nature of the battery industry, and changes in domestic and international market conditions and foreign exchange rates. |
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