CompuServe Selects I/PRO -- Internet Profiles Corporation -- to Provide User Registration and Measurement Capabilities for the World's First $1 Million Internet Scavenger Hunt.

SAN FRANCISCO--(BUSINESS WIRE)--June 20, 1995--I/PRO(TM) (Internet Profiles Corporation) today announced that CompuServe has selected the I/PRO System to provide user registration and measurement services for the $1 Million Internet Hunt from CompuServe, which begins July 14 and runs through October 27, 1995.

The first of its kind, the Hunt is expected to attract more than 13 million participants worldwide who will navigate the World Wide Web in search of answers to various clues.

I/PRO will deliver both the I/CODE(TM) registration system and the I/COUNT(TM) tracking and analysis system to CompuServe for use during the Hunt. During an initial registration process, all participants will provide basic geo-demographic data and receive a unique I/CODE. This I/CODE will enable the participant to both join the Hunt and to continue to participate over the life of the event. I/PRO will securely store the data for verification during prize disbursement. Additionally, I/PRO will deliver the I/COUNT measurement system to track and analyze the Hunt site's usage. The system will enable CompuServe to quantify the activity the promotion has generated. Together, I/CODE and I/COUNT will allow CompuServe to gain valuable insights into usage patterns and characteristics.

CompuServe is the first user of I/CODE, which will be commercially available in Q3 1995. I/COUNT was commercially released last month and is used to measure and analyze aspects of site usage such as total number of users, time spent per page, sections read within each site and the geographic and organization origin of users. Lisa Thorell, vice president of marketing for CompuServe's Internet Division said, "I/PRO is the first company to deliver the ability to track usage patterns and characteristics of users. With 13 million users expected to participate in the Hunt, we clearly need proven measurement capabilities in order to give our sponsors an indication of the Hunt's popularity. As a third-party, independent provider of usage information, I/PRO is the perfect solution for us."

Tina Lin, director of business development, I/PRO, added, "CompuServe's Internet Hunt offers I/PRO a unique opportunity to deliver our registration and measurement capabilities on a large scale in a short time period. The Hunt is a great way to encourage Internet users to explore the Web while having fun, and to show sponsors how their message can reach a very large audience."

About CompuServe's Internet Division

CompuServe's Internet Division is the leading developer of Internet access applications for the office, home and publishing markets. The Internet Division brings networked connectivity to the Windows desktop through three products: Internet Office, Internet In A Box and Mosaic In A Box. Internet Office is a corporate network solution designed to provide PC to Internet, UNIX and mainframe connectivity through a full suite of applications. Internet In A Box provides the remote dial-up user with full Internet connectivity. Mosaic In A Box is an entry-level Internet access solution providing consumers with `plug and play' access to the Internet's World Wide Web. The Internet Division can be reached at 1-800-777-9638, [e-mail], or you can access their WWW server at http://www.spry.com.

Companies who are interested in being a sponsor for the $1 Million Internet Hunt should contact 1-800-777-9638 or [e-mail]. A free $1 Million Internet Hunt disk can be obtained by contacting 1-800-823-6505, ext. 200 or [e-mail].

About I/PRO Corporation

I/PRO is the leading provider of services and software for independent measurement and analysis of Web site usage. The I/PRO System enables organizations that own or manage Web sites to understand how and by whom their sites are being used. Moreover, advertisers and media buyers can use the I/PRO System to determine the optimal sites for delivering their messages. The I/PRO System is compatible with World Wide Web standards and respects Internet culture and end-user privacy. I/PRO is a member of the CommerceNet consortium. The privately-held company can be reached at 785 Market Street, 13th floor, San Francisco, Calif. 94103. Tel: [phone]. Fax: [phone]. E-Mail: [e-mail]. URL: http://www.ipro.com. -0-

Note to Editors I/PRO, I/CODE and I/COUNT are trademarks of Internet Profiles Corporation. All other trade names are trademarks of their respective manufacturers.

CONTACT: I/PRO, San Francisco

Tina Lin, 415-975-5815, E-mail: [e-mail]

or

Cole Communications,

Calisa Cole, 415/324-3152, E-mail: [e-mail]