CompuServe Offers Exciting, New Main Menu by Incorporating Macromedia Flash Technology.COLUMBUS, Ohio--(BUSINESS WIRE)--May 18, 1999-- More Graphically Appealing Main Menu Creates Fast, Dynamic Experience for Members at Any Bandwidth New Main Menu Offers Broader and More Frequently Updated Content Through Unique Daypart Programming CompuServe, one of the world's premier Internet services and the value leader in Internet access See how to access the Internet. , today unveiled an entirely new Main Menu incorporating Macromedia's Flash technology, resulting in a media rich experience for members that is graphically appealing, but does not compromise CompuServe's tough standards for speed. The current version of the Flash technology, which was developed by Macromedia to help Web professionals create and deliver high-quality, high-impact Internet destinations, allows CompuServe to provide more vibrant content for its members while remaining bandwidth friendly. Working in tandem Adv. 1. in tandem - one behind the other; "ride tandem on a bicycle built for two"; "riding horses down the path in tandem" tandem with Macromedia's Generator server technology, CompuServe's new Main Menu can be easily and frequently updated through simple changes to text documents. Currently, CompuServe also utilizes Flash technology in its best-of-breed Games Channel and has plans to further incorporate Macromedia's technology into other content channels. Also unveiled today, CompuServe has rolled out new daypart programming on the CompuServe Main Menu to better serve members' needs throughout a given day. For example, more business-oriented features will be showcased in the daytime hours, while more entertainment-focused stories will be highlighted in the evening hours. New daypart programming complements the Main Menu's already popular features that bring personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. and up-to-the-minute market information, local weather, news, and more than 20 channels of content to members each day. "Flash technology enables CompuServe to deliver top-level, up-to-the-minute content that is visually engaging, but doesn't sacrifice speed. The end result is an all new Main Menu that allows for better presentation and functionality," said Audrey Weil, General Manager of CompuServe. "The introduction of daypart programming further solidifies our ability to serve our audiences' growing reliance on CompuServe as a means to get information quickly and easily." David Mendels, Vice President and Co-General Manager of Macromedia's Web Publishing Creating a Web site and placing it on the Web server. A Web site is a collection of HTML pages with the home page typically named INDEX.HTML. Web sites are designed using Web authoring software which provides a graphical layout capability or by hand coding in HTML or both. Group, said: "We are very pleased to be working with CompuServe to take its already top-notch Internet service to a whole new level. Flash technology will be the perfect solution for CompuServe to employ in its high-impact, vector-based Web page design. Generator helps ensure the content is always up-to-date." Members can GO: FLASH to upgrade to CompuServe's Flash enhanced Main Menu. About CompuServe CompuServe, one of the world's premier Internet services, provides complete and comprehensive products and access for approximately 2 million worldwide members at home, in the workplace and around the globe. CompuServe, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of America Online See AOL. , Inc. (NYSE NYSE See: New York Stock Exchange : AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), offers members unparalleled depth and breadth of content, premium service, hundreds of Forums and access to the Internet. CompuServe recently introduced CompuServe 2000 - the brand's most significant software upgrade ever-to offer adult consumers faster Internet connections through V.90/56K bps access, easier installation and registration, expanded customization options, more powerful e-mail features, five member names, and simpler navigation all for $9.95 for 20 hours of connect time. CompuServe also offers a comprehensive, yet easy-to-navigate Web gateway for CompuServe members and Internet users which is available at www.CompuServe.com. About Macromedia Macromedia's mission is to add life to the Web. By providing its award-winning Web Publishing, Web Traffic and Web Learning solutions to Web designers, consumers and the enterprise, Macromedia is delivering a completely new generation of Internet tools and technologies designed to transform the Web experience. Headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Macromedia (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : MACR MACR Macromedia (stock symbol) MACR Missing Air Crew Report MACR Major Accident Control Regulations (UK) MACR Monthly Arrest and Citation Register MACR Modified And Combinable REMIC ) has more than 500 employees worldwide and is available on the Internet at http://www.macromedia.com. Macromedia also hosts one of the most engaging entertainment sites on the Web at http://www.shockrave.com. |
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