Compression Science Names Celso Azevedo as CEO; Former DirectTV and SES/Astra Executive to Lead Growth of Next-Generation Video Encoding Technology Company.Business Editors/High-Tech Writers CAMPBELL, Calif.--(BUSINESS WIRE)--Sept. 19, 2001 Compression Science, a company with a world-renowned technology team developing next-generation digital video encoding See encode. and decoding de·code tr.v. de·cod·ed, de·cod·ing, de·codes 1. To convert from code into plain text. 2. To convert from a scrambled electronic signal into an interpretable one. 3. technology, announced today that it has named Celso Azevedo as chief executive officer (CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. ). In this role, Azevedo will be responsible for the overall management of the company. Azevedo also joins the company's board of directors. "With a tremendous technology already in place, we needed a CEO with the industry knowledge, international experience and leadership skills to lead this company forward," said Garrett Cecchini, founder of Compression Science. "Celso has more than 30 years of experience and success in these areas and his track record of taking companies from start-up status to positions of leadership is incredibly well-matched to the needs of Compression Science. We feel confident that Celso will help Compression Science solidify its leadership as a solutions provider enabling commercial broadcasting Commercial broadcasting is the practice of broadcasting for profit. This is normally achieved by interrupting normal programming to air advertisements, also commonly called "commercials" in this context. customers to dramatically reduce bandwidth and storage costs without compromising quality." Prior to joining Compression Science, Azevedo served as the CEO of Astrolink International, a global broadband internet-over-satellite venture, where he helped raise more than $1.3 billion, structured the company, built multi-functioning global teams and managed relationships with investors and employees. Prior to this Azevedo was the senior vice president at DirectTV International at Hughes Electronics where he played a key role in the growth of DirectTV Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and DirecTV Japan. Before this, Azevedo served as chairman of the management committee of SES/Astra, where he helped lead the company from start-up to its position as the leader in the burgeoning European direct-to-home satellite television business. Azevedo's early career included senior positions at the International Telecommunications Union See ITU. (body, standard) International Telecommunications Union - (ITU) ITU-T, the telecommunication standardisation sector of ITU, is responsible for making technical recommendations about telephone and data (including fax) communications systems for PTTs and suppliers. (Switzerland) and EMBRATEL (Brazil). "I was very impressed with the technology team at Compression Science and the solutions they are developing to help commercial broadcasters reduce bandwidth without sacrificing digital video quality," said Celso Azevedo, CEO of Compression Science. "In addition, the technology is readily scaleable to the high definition television, emerging Internet, wireless and consumer electronics markets, meaning the market size and potential is quite large. It is exciting to be part of a company that has developed real answers to real problems and has the vision for doing more. I look forward to leading the Compression Science team as we deliver these next-generation solutions to our customers worldwide." About Compression Science Compression Science develops next-generation digital video encoding and decoding technology. Our product offering allows broadcast and pay television customers to deliver commercial quality video at 1 Mbps, or less, of bandwidth, giving cable and satellite operators significant additional channel capacity. The company has a world-renowned technology team that includes Eric Hamilton, former chairman of the International JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. Committee, and Dr. Andrew Tescher, the current head of the U.S. delegation to SC29, the plenary group over the International MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). and JPEG committees. The technology team consists of more than 30 professionals with over 250 years of collective digital imaging experience. Compression Science meets the business needs of its customers by providing backwards and forward compatibility (jargon) forward compatibility - The ability to accept input from later versions of itself. Forward compatibility is harder to achieve than backward compatibility, since, in the backward case, the input format is know whereas a forward compatible system needs to cope that allows for both proprietary and standards-based solutions. The company's technology is readily scaleable to High Definition Television (HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates ) encoding requirements and the needs of the emerging Internet, wireless and consumer electronics industries. Compression Science is a privately-held, venture-financed company headquartered in Campbell, California Campbell (IPA: /ˈkæmbəl/) is a city in Santa Clara County, California, part of Silicon Valley, in the San Francisco Bay Area. [2] As of 2007 population estimates, Campbell's population is 39,200. , with additional scientists in Russia and Romania. For more information, please view www.compressionscience.com. |
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