Comprehensive new developer- relations program from Diamond Multimedia; more than 500 developers have joined to date.SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--Jan. 8, 1996--Diamond Multimedia (NASDAQ/NMS:DIMD DIMD Dorland's Illustrated Medical Dictionary ), a leading developer and marketer of visual computing The use of computers for 3D modeling and animation. See visualization. and multimedia connectivity solutions for personal computers, Monday announced a new, multitiered developer-relations program designed to give independent software and hardware vendors a broad range of tools and support for creating Diamond-compatible products. Currently, more than 500 game and software developers have signed up, including leading game developers such as Interplay, Electronic Arts/Origin, Activision and Sega as well as peripheral developers including Thrustmaster and Stereographics. Companies interested in learning more about Diamond's new developer-relations program can call 408/325-7480 or send an E-mail to developer@diamondmm.com. ``As Diamond continues to expand its broad line of multimedia products, we recognize the importance of Diamond-compatible software and hardware to our customers,'' said Ken Comstock, director of Diamond's games platform marketing group. ``With our new developer relations program, our goal is to provide the development community with fast, reliable support for creating the highest-quality games, entertainment and business products available. This, in turn, gives our customers increased confidence in the Diamond brand name.'' Through its new developer-relations programs, Diamond plans to offer complete services for hardware as well as software manufacturers, giving top developers access to selected Diamond- proprietary information and creating an intensive ``electronic forum'' designed to decrease the cost and time associated with gaining advanced support from Diamond. ``Diamond intends to set the industry benchmark in multimedia developer support,'' said Gary D. Kinsey, developer-relations manager for Diamond. ``We have worked closely with the development community to design a comprehensive, developer-friendly program.'' Diamond's New Three-Tier Developer-Relations Program Diamond's developer-relations program provides a multitude of new services as well as co-marketing opportunities that will assist in gaining maximum exposure for ``Diamond-compatible'' products. The new program is structured with three levels of participation: ``Solitaire solitaire or patience, any card game that can be played by one person. Solitaire is the American name; in England it is known as patience. There are probably more kinds of solitaire than all other card games together. ,'' ``Marquis'' and ``Clarity.'' This approach enables everyone from hobbyists to high-end vertical market developers to take advantage of Diamond's new services. Solitaire The Diamond Solitaire program, designed for individual hobbyists, computer consultants, small corporate MIS managers and independent value-added resellers (VARs), is available free of charge and gives members access to Diamond's developer-relations quarterly CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). newsletter and electronic developer assistance. In addition, Solitaire members receive software developer kits, evaluation units and access to Diamond conferences, developer kitchens and focus groups for additional fees. Marquis The Diamond Marquis program is geared to systems integrators, kiosk developers and smaller software and hardware development companies for an annual fee of $950. It provides all Solitaire services, plus offers up to four individual members, known as ``seats,'' per company with free software developer kits including updates, special hardware-purchase discounts, additional discounts on evaluation units, free admission to regional conferences, and access to Diamond's vast electronic forum. Clarity The Diamond Clarity Diamond clarity is a quality of diamonds relating to the existence and visual appearance of internal characteristics of a diamond called inclusions, and surface defects called blemishes. provides the optimum level of service to all hardware and software developers for an annual fee of $1,850. Clarity plan members receive complimentary admission to all Diamond developer conferences, priority invitations to developer kitchens and focus groups, free hardware evaluation units, automatic enrollment in beta test A test of new or revised hardware or software that is performed by users at their facilities under normal operating conditions. Beta testing follows alpha testing. Vendors of packaged software often offer their customers the opportunity of beta testing new releases or versions, and the programs and both on- and off-site programming assistance. In addition, Clarity members receive priority response to their programming and technical issues and are assigned an ``evangelist'' from Diamond who has account responsibility for all development and co-marketing issues. Diamond Clarity members receive four free ``seat'' licenses and receive two hardware suites consisting of the most popular configurations of Diamond hardware, including Diamond's top-of-the- line telecommunications products. Members will be assigned an FTP site A server on the Internet that maintains files for downloading. An FTP site may be one or more servers or just one or two folders dedicated to file transfer on a single server. See FTP and anonymous FTP. within Diamond where they can instantly obtain driver updates and software development kit updates and post information for assistance in debugging of members' software products. Additional ``seat'' licenses are available for an annual fee of $300. Additionally, Clarity members can participate in all Diamond co-marketing programs, including priority selection in the award of OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and bundling contracts, access to Diamond's end-user database, co-op direct-mail campaigns and inclusion on in-box demo CDs. Diamond Multimedia Diamond Multimedia designs and markets high-performance multimedia solutions for the PC and Macintosh markets. Products include Stealth graphics and multimedia accelerators, EDGE 3D animation accelerators and Supra A relational DBMS from Cincom Systems, Inc., Cincinnati, OH (www.cincom.com) that runs on IBM mainframes and VAXs. It includes a query language and a program that automates the database design process. fax/modems. Diamond also markets sound cards, audio/ telephony subsystems, Internet kits and multimedia upgrade kits. With headquarters in San Jose, Diamond has marketing and technical support facilities in Vancouver, Wash.; Tokyo; Munich, Germany; Paris; and Slough, United Kingdom. Diamond's products are sold through regional, national and international distributors as well as to major computer retailers, mass merchants and OEMs worldwide. How to Contact Diamond Multimedia There are many ways to reach Diamond for sales support, technical assistance, driver updates and general information: main telephone number 408/325-7000, fax 408/325-7070; Supra Communications Division main telephone number 360/604-1400, fax 360/604-1401; SPEA SPEA School of Public and Environmental Affairs SPEA Sociedade Portuguesa para o Estudo das Aves (Portugal) SPEA Streptococcal Pyrogenic Exotoxin A SPEA Suicide Prevention Education Alliance SPEA Sales Promotion Executives Association Division main telephone number (Germany) +49-8151-2660; product support 408/325-7100, Supra 800/774-4965. For information on Diamond products: 800/468-5846, Supra 800/727-8772; 24-hour fax-on-demand service 800/380-0030, Supra 541/967-0072; America Online See AOL. (keyword DIAMOND, Supra keyword SUPRACORP2); CompuServe (GO DMNDONLINE or GO GRAPHBVEN) (75300,3673), Supra (GO SUPRA), SPEA (GO SPEA); Microsoft Network: Find DIAMOND; FTP site: ftp FTP in full file transfer protocol Internet protocol that allows a computer to send files to or receive files from another computer. Like many Internet resources, FTP works by means of a client-server architecture; the user runs client software to connect to .diamondmm.com, or Supra: ftp.supra.com; Internet Web site: http://www.diamondmm.com, or Supra: http://www.supra.com. BBS (1) (Bulletin Board System) A computer system used as an information source and forum for a particular interest group. They were widely used in the U.S. numbers at 408/325-7080 (to 14.4 baud baud (bôd, bōd), measure of the rate at which signals are transmitted over a telecommunications link. It is equivalent to the number of elements or pulses transmitted in one second, e.g. ) or 408/325-7175 (to 28.8 baud); Supra BBS at 541/967-2444; SPEA BBS at +49-8151-266241 (to 14.4 baud) or +49-8151-12921 (to 28.8 baud) or +49-8151-78001 (ISDN ISDN in full Integrated Services Digital Network Digital telecommunications network that operates over standard copper telephone wires or other media. ). -0- NOTE TO EDITORS: EDGE is a registered trademark of EDGE Interactive Multimedia, used under license. All other trademarks referenced are the service mark, trademark or registered trademark of their respective manufacturers. CONTACT: Diamond Multimedia, San Jose Kim Stowe, 408/325-7204 kims@diamondmm.com (e-mail) or Faiola Davis Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , Los Angeles Heidi Davis, 213/933-4959 fdpr1@aol.com (e-mail) |
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