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Comprehensive Health Group and American WholeHealth Network Inc. Share Network Resources.


NORCROSS, Ga.--(BW HealthWire)--Dec. 15, 1998--On Nov. 23, 1998, Comprehensive Health Group (CHG CHG Change
CHG Charge
CHG Changed
CHG Chlorhexidine Gluconate (aka chloraprep)
CHG Centre Hospitalier Général (French: general hospital)
CHG Come Holy Ghost (Catholicism) 
) and American WholeHealth Network Inc. (AWH AWH American Whole Health
AWH Association of Western Hospitals
) combined the strengths of two major chiropractic networks. Together, they form the largest discount chiropractic network in the United States, with more than 12,000 providers nationwide.

"This joint marketing will increase revenues for the chiropractors in our networks and will make Comprehensive Health Group's discount health-care cards and other discount programs available to more people," said George Spalding, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of CHG. "Both the insured and the uninsured will have greater opportunities to benefit from lowered medical costs across the board because of this agreement."

"This marriage makes us even more accessible to people who need our services," said Lee Gerber, president of CHG, "and gives our chiropractors the chance to participate in the growing managed-care market."

American WholeHealth is based in Reston, Va., and is the nation's leading multiunit operator of outpatient health facilities that combine conventional and alternative medicine -- a physician-directed system that AWH refers to as integrative medicine integrative medicine

combines conventional medicine with complementary and alternative therapies.

integrative medicine The 'new medicine' A term for the incorporation of alternative therapies into mainstream medical practice.
. A typical practice incorporates internal medicine, family practice, chiropractic, acupuncture, massage therapy, nutritional counseling and other specialties.

The company also works with a wide range of managed-care companies including Aetna, US Healthcare, Intergroup in·ter·group  
adj.
Being or occurring between two or more social groups: intergroup relations; intergroup violence. 
, Group I Health Cooperative of Puget Sound/Kaiser, Pacificare and John Deere Healthcare, among others.

"We are excited about this venture," said Ray Seaver, president of American WholeHealth, "because our network members have access to new products and services that will bring them new business and help them fill their practices."

Comprehensive Health Group provides access to discounted health-care service through Discount Health Care Cards to the estimated 80 million people in the United States who are either uninsured or underinsured un·der·in·sure  
tr.v. un·der·in·sured, un·der·in·sur·ing, un·der·in·sures
To insure under a policy that provides inadequate benefits: Be certain that you are not underinsured against catastrophic illness.
. This program is not an insurance plan, but is a membership-based group offering members health-care services at significantly discounted rates.

In addition to chiropractic, members can receive discounted primary care, dental, pharmacy, vision, hearing equipment, air ambulance and CAM (Complementary and Alternative Medicine The term complementary and alternative medicine (CAM) is an umbrella term for alternative medicine and complementary medicine.

Alternative medicine describes practices used in place of conventional medical treatments.
) services. Some 330,000 providers participate in the delivery of these services nationwide.

Comprehensive Health Group has headquarters in Norcross. To contact George E. Spalding Jr., CEO, CFO See Chief Financial Officer. , call 800/669-8682 or fax 770/448-4749.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 15, 1998
Words:363
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