Comprehensive Coverage on Poland's Deodorant Market Available in New Report.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c90408) has announced the addition of Snapshots Poland Deodorants 2008 to their offering. Snapdata's Snapshots Poland Deodorants 2008 provides 2007 year-end market size data, with 2008 estimates, 4 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the Polish deodorant deodorant /de·odor·ant/ (de-o´der-int) 1. masking offensive odors. 2. an agent that so acts. de·o·dor·ant n. market and covers womens', mens' and unisex and other deodorants. Market value is based on retail sales of deodorants and antiperspirants. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. The Snapshots Poland Deodorants 2008 forms part of Snapdata's Cosmetics & Toiletries toi·let·ry n. pl. toi·let·ries An article, such as toothpaste or a hairbrush, used in personal grooming or dressing. toiletries npl → artículos mpl de aseo (= industry coverage. Snapshots Report Overview: Executive Summary The Executive Summary within a Snapshots report outlines the main findings of the report (market size, market shares and market forecasts) Market size Market size is the measure of the total value or volume of a particular product sold in a particular length of time. In our case it is the total amount of the market covered by a title in the last whole year, for example, in UK Beer 2005, all the beer consumed in the UK in 2004. The aim of the report is to tell how much of the product was consumed in the country discussed by value and by volume. Market Segmentation Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market Segmentation is a segmentation of the market by key product categories, ideally by value and volume. For example: the yoghurt market can be segmented into: drinking yoghurt, flavoured adj. 1. same as flavored; - of foods. yoghurt and natural yoghurt. Market Share Market Share is the share of each competitor in the market place and can be expressed in value or volume terms. Market Share by Volume - each competitor's share of the total Market Volume Market Share by Value - each competitor's share of the total Market Value Distribution This measure of the market relates to the different distribution channels to market for each product. The distribution can include the following channels Consumer Goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and example: * Supermarket * Hypermarket hy·per·mar·ket n. A very large commercial establishment that is a combination of a department store and a supermarket. hypermarket Noun a huge self-service store [translation of French * Discount Store * Corner shop * Internet * Etc. Socio-Economic data The key socio-economic indicators in each report will be: * Size of population * GDP GDP (guanosine diphosphate): see guanine. - Gross Domestic Product * Inflation rate * Exchange rate * Forecasts All market forecasts are based on statistical forecasting techniques based on historic performance (linear extrapolation (mathematics, algorithm) extrapolation - A mathematical procedure which estimates values of a function for certain desired inputs given values for known inputs. If the desired input is outside the range of the known values this is called extrapolation, if it is inside then of the market size, based on the five-year historical growth). These statistical tools are supplemented with qualitative parameters such as: industry expectation/opinion. Socio-economic drivers, new product development, technological advances, expected levels of market saturation In economics, "market saturation" is a term used to describe a situation in which a product has become diffused (distributed) within a market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology. etc. For more information visit http://www.researchandmarkets.com/reports/c90408 |
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