Complexities of Card Acceptance Baffle Many Merchants.

Results of Recent Survey Indicate Need for Merchants to Educate Themselves - and Card Processing Industry to Adopt Merchant Bill of Rights

PRINCETON, N.J. -- Many small and mid-sized business owners don't understand credit/debit/prepaid card processing costs, the fees and surcharges they pay, and how these charges impact their bottom line.

That's according to a recent survey conducted by supporters of The Merchant Bill of Rights. The Merchant Bill of Rights is proposed as an industry standard to inform and educate business owners about card processing costs and drive savings for small and mid-sized businesses.

Nearly 400 merchants nationwide voluntarily responded to the survey. Findings indicate:

* Only 26 percent of participants believe they are being treated fairly by the debit/ credit/prepaid card processing industry.

* Only 32 percent understand unfair card processing practices and how they impact their business.

* Only 21 percent understand the rates, fees and surcharges they pay.

* Only 15 percent believe they are charged the same as larger businesses.

"It's clear that many owners of small and mid-sized businesses don't understand the complexities of card acceptance," says Robert O. Carr, chairman and CEO of Heartland Payment Systems, one of the nation's leading providers of credit/debit/prepaid card and payroll processing services and the founding supporter of The Merchant Bill of Rights. "Yet, card acceptance is often one of the three largest expenses they incur. Business owners need to educate themselves so they can manage these costs. What they don't know may be hurting their bottom line."

The Merchant Bill of Rights promotes fairness and transparency in card processing and empowers business owners by identifying 10 fundamental rights:

* The right to know the fee for every card transaction - and who's charging it.

* The right to know the markup of Visa and MasterCard fee increases.

* The right to know all Visa and MasterCard fee reductions.

* The right to know all transaction middlemen.

* The right to know all surcharges and bill-backs.

* The right to a dedicated local service representative.

* The right to encrypted card numbers and secure transactions.

* The right to real-time fraud and transaction monitoring.

* The right to reasonable equipment costs.

* The right to live customer support 24/7/365.

The centerpiece of The Merchant Bill of Rights is www.MerchantBillOfRights.com, an interactive website that serves as an information clearinghouse. There, business owners can learn about the mechanics of card processing, receive industry tips, ask questions and stay abreast of industry news.

"The Merchant Bill of Rights continues to gain momentum since it was launched last fall," Carr concludes. "Many state associations and business owners nationwide support it - and we at Heartland continue to promote its adoption and push for change within the card payments industry."

For more information - and to support The Merchant Bill of Rights - visit www.MerchantBillOfRights.com.

About Heartland Payment Systems

Heartland Payment Systems, Inc., a NYSE company trading under the symbol HPY, delivers credit/debit/prepaid card processing, payroll and payment solutions to more than 150,000 small and mid-sized businesses nationwide.

Heartland is the founding supporter of The Merchant Bill of Rights, a public advocacy initiative that educates merchants about fair credit and debit card processing practices. For more information, visit www.heartlandpaymentsystems.com and www.MerchantBillOfRights.com.

Forward-looking Statements 

This press release may contain statements of a forward-looking nature which represent our management's beliefs and assumptions concerning future events. Forward-looking statements involve risks, uncertainties and assumptions and are based on information currently available to us. Actual results may differ materially from those expressed in the forward-looking statements due to many factors. Information concerning these factors is contained in the Company's Securities and Exchange Commission filings, including but not limited to, the Company's registration statement on Form 10- K, or Form 10-Q as applicable. We undertake no obligation to update any forward-looking statements to reflect events or circumstances that may arise after the date of this release.