Complex IT solutions affect marketing. (IT News).

Pan-European research by Tridion found that 65% of marketing managers believe the software packages they use are generally too complicated for the average employee to master. Almost nine out of ten (88%) also feel that the systems they have in place make it difficult for them to reuse reuse - Using code developed for one application program in another application. Traditionally achieved using program libraries. Object-oriented programming offers reusability of code via its techniques of inheritance and genericity. Web site content for other marketing purposes.

Despite this, most (89%) believe that consistency Consistency can refer to:

Consistency proof, in mathematics, logic, and theoretical physics
Consistency (statistics), a property of estimators and estimation

of marketing collateral Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective. would boost competitive advantage, profitability and customer loyalty, and lead to a more professional image.

www.tridion.com

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Publication:	Software World
Article Type:	Brief Article
Geographic Code:	4E
Date:	Mar 1, 2003
Words:	83
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