CompleteHome.com Selects Furniture.com as Retail Furniture e-Tailer; Agreement Also Includes Cendant's Three Real Estate Franchise Systems.FRAMINGHAM, Mass. and SAN FRANCISCO--(BUSINESS WIRE)--Dec. 2, 1999-- CompleteHome.com, Cendant Corporation's (NYSE NYSE See: New York Stock Exchange :CD) residential real estate services Internet portal, and Furniture.com, the home furnishing market's e-commerce leader, today announced a comprehensive agreement designating Furniture.com as the exclusive retail furniture e-tailer for CompleteHome.com. CompleteHome.com draws upon the capabilities and existing infrastructure of Cendant to integrate Furniture.com's home furnishing products and services into the Complete Home Network, which includes Cendant's real estate brands (CENTURY 21(R), COLDWELL BANKER(R), ERA(R)), business units (Cendant Mobility and Cendant Mortgage), and internet sites (Rent Net, and SeniorHousing.Net). The site focuses the user experience on virtually everything consumers need before, during and after their move. In addition, under the agreement, CompleteHome.com uses a variety of means to promote and recommend Furniture.com (www.furniture.com) as CompleteHome.com's preferred home furnishings furnishings the extra type or quantity of hair on the head, tail, ears or legs, specified for a particular breed. For example, the feathers in setters, the beard in Bearded collies, the eyebrows in Schnauzers. provider to the more than 200,000 residential real estate associates in the 12,000 offices of the CENTURY 21, COLDWELL BANKER and ERA franchise systems. "The typical home-buyer is immediately in the market for a number of major home amenities, including furniture and related home furnishings," said Sarah Nolan, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CompleteHome.com. "This agreement pairs the leading company in the online home furnishings category and the leader in the real estate market to provide Internet-based resources to millions of movers, renters and buyers." Today's news of the agreement with Cendant follows Furniture.com's announcement last month of a three-year partnership to become the furniture sponsor of the U.S. Postal Service's Welcome Kit and Mover's Guide(TM). The USPS (1) (Uninterruptible Switching Power Supply) A power supply for a computer that contains its own battery and uninterruptible power supply (UPS) circuitry. See power supply and UPS. Welcome Kit reaches over 21 million moving households each year - one of out every five U.S. households. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Yankelovich Monitor, twice as many movers plan to buy new furniture as non-movers, and movers are 20% more likely to be online than non-movers. Moreover, the typical home buyer spends more than $8,600 on merchandise for the new home in the three-month period surrounding the move - more than established residents in any five-year period, according to a Bank Marketing study entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: "Keep Movers From Moving On." "This new two-year agreement with Cendant enables Furniture.com - through CompleteHome.com, Rent Net, and 200,000 real estate professionals across the U.S. - to directly reach and help meet the home furnishing needs of millions of new movers," said Furniture.com CEO Andrew Brooks. "Movers will appreciate learning about Furniture.com from one of Cendant's trusted information sources, and they'll especially appreciate the convenience and ease of the superior Furniture.com shopping experience." "Together, through our agreement with Cendant and our sponsorship of the U.S. Postal Service's Welcome Kit, we're presenting the Furniture.com solution to virtually every mover mover /mov·er/ (moo´ver) that which produces motion. prime mover a muscle that acts directly to bring about a desired movement. in the U.S. at the very moment they're furnishing and creating their dream homes," Brooks added. At Furniture.com, consumers build a virtual showroom and room layout of their favorite items from the best online selection of furniture and accessories across a range of styles and price points. Services include expert Design Consultant assistance, a unique Personal Shopper Personal shopping is a occupation of people who help others shop by giving advice and making suggestions to customers. They are often employed by department stores and boutiques (although some are freelance or work exclusively online). service, free Red Carpet Delivery and in-home set-up, and a customer satisfaction guarantee. "This alliance with Furniture.com is a great example of the unique combination of offline/online value that Cendant and our subsidiaries can deliver," said Richard A. Smith, Chairman and CEO of Cendant's Real Estate Division. "No other company can create such a seamless relationship between services offered in local neighborhoods and on national web sites." About CompleteHome.com CompleteHome.com, http://www.CompleteHome.com, is Cendant's residential real estate services Internet portal. It integrates and greatly enhances the online efforts of Cendant's residential real estate brands (CENTURY 21(R), COLDWELL BANKER(R) and ERA(R)), Rent Net, Senior Housing Net and its real estate business units (Cendant Mobility and Cendant Mortgage). CompleteHome.com draws upon the capabilities and existing infrastructure of Cendant's lines of business, and focus user experience on virtually everything consumers need before, during and after their move. CompleteHome.com also uses the success of Rent Net's online apartment guide business model. Rent Net's operations are currently being expanded as the technology fulcrum fulcrum: see lever. for CompleteHome.com, which is headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , CA. About Cendant Corporation Cendant Corporation is a global provider of consumer and business services. The Company's core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
Firm that prepare tax returns for a fee. and real estate brokerage offices. The real estate division also includes Welcome Wagon/GETKO and the Company's residential real estate services Internet portal which is currently under development. As a provider of outsourcing solutions, Cendant is the world's largest vacation exchange service, a major provider of mortgage services to consumers and the global leader in employee relocation RELOCATION, Scotch law, contracts. To let again to renew a lease, is called a relocation. 2. When a tenant holds over after the expiration of his lease, with the consent of his landlord, this will amount to a relocation. . In direct marketing, Cendant provides access to insurance, travel, shopping, auto, and other services primarily to customers of its affinity partners. Other business units include NCP (1) (Network Control Program) See SNA and network control program. (2) (NetWare Core Protocol) The file sharing protocol used in a NetWare network. , the UK's largest private car park operator, and Wizcom, an information technology services provider. Headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY, the Company has approximately 30,000 employees and operates in over 100 countries. More information about Cendant, its companies, brands and current SEC filings may be obtained by visiting the Company's Web site at or by calling 877-4INFO-CD (877-446-3623). About Furniture.com Furniture.com, at http://www.furniture.com, is the e-commerce leader in the growing $178 billion U.S. furniture and home furnishings market. Furniture.com is the most visited online furniture site, according to Internet traffic Internet traffic is the flow of data around the Internet. It includes web traffic, which is the amount of that data that is related to the World Wide Web, along with the traffic from other major uses of the Internet, such as electronic mail and peer-to-peer networks. measurement firms, and is the #1 Internet Furniture Store as rated by Gomez Advisors, Inc. Furniture.com is revolutionizing the way consumers shop for furniture by delivering the world's best furniture shopping experience, where consumers create their own personal showroom by selecting their favorite items from the best selection of furniture online. Furniture.com personalizes the furniture shopping experience with customized high-tech/high-touch services, including live expert Design Consultant assistance, a unique Personal Shopper service, the innovative Room Planner, free Red Carpet Delivery and in-home set-up, and a customer satisfaction guarantee. Furniture.com is a Lycos Top 5% Web site, an eMarketer Top 10 eBusiness Sites Online, and a member of BBBOnline, TRUSTe, and VeriSign. cendant 5.0-11.17.99.doc |
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