Complete Post Selects Panasonic D-5 HDTV System for Its High Definition Editing Systems Requirements.LOS ANGELES--(BUSINESS WIRE)--July 10, 1998-- Leading Hollywood Production Facility Purchases HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates VTRs, Switcher, Monitors Panasonic Broadcast & Digital Systems Company (PBDSC) has announced a sale to Complete Post, Inc., a Hollywood, CA post production facility, for the purchase of a complete Panasonic HDTV post production editing and effects system. Complete Post will purchase six AJ-HD2700 1080 Interlace/720 Progressive switchable D-5 High Definition VTRs with AJ-DFC2000 480P down converters; an AV-HS3100 1080I post production switcher (complete with Digital Video Effects Visual effects created in the computer that provide interesting transitions from one scene to another rather than just switching frames. They include fading or dissolving the frame, wiping one frame over another and flipping the frame. See wipe, morphing and digital effects. , Keyer, Chroma Keyer, Shadow Generator, Frame Memory Card, 525I/625I board and analog output options; one AT-H3015W 30" master HD monitor, and three versatile DT-M3050W 30" 16:9 multi-format monitors. Jeff Klein, Co-President, Complete Post, said, "It is absolutely imperative that our facility have the ability to work today on a television program being done in 720 progressivescan, and then the next day easily switch to work on a 1080 interlace To illuminate a screen by displaying all odd lines in the frame first and then all even lines. Interlacing uses half frames per second (fields per second) rather than full frames per second. production. "Panasonic's D-5 HD format, with the switchable AJ-HD2700, was the key to our decision; it provides us the flexibility to quickly edit material shot in HDTV or programming transferred from film. And Panasonic is providing a complete HDTV package -- VTRs, full-featured switcher with DVE See digital video effects. and keyer, and 16:9 monitors -- that all operate in a multiple-image environment." Robert Mueller, President, PBDSC said, "A significant hurdle for many post production facilities in purchasing HD technology is the array of format choices being offered. This array creates the potential for either short equipment life cycles, or the requirement of multiple devices, each capable of a different ATSC (Advanced Television Systems Committee) An international digital television (DTV) standard adopted by the U.S., Canada, South Korea, Taiwan and Argentina. format. Panasonic is committed to providing Complete Post with an affordable path from today's 1080I/60fps standard to the next generation of high definition recording technology. "The leading-edge Panasonic HDTV equipment that Complete Post has purchased today allows them to take a market leadership position among Hollywood post facilities." Klein added, "The Panasonic HDTV products are brand new models that we expect will provide outstanding service, but everyone knows that HDTV technology is in its infancy and advancing at a rapid pace. What's new today, won't be new two years from now. "Panasonic has agreed to be our partner, providing us with a vital and viable upgrade path to future HDTV technology," Klein continued. "Our return on investment from the Panasonic equipment is related to the number of years we can use the equipment. Our agreement with Panasonic provides Complete Post with the upgrade path that extends the useful life of this purchase." The Panasonic HDTV equipment purchased includes: -- the new AJ-HD2700, the only commercially-available digital component VTR (VideoTape Recorder) A videotape recording and playback machine. VTR may refer to consumer MiniDV and DV recorders or to professional machines such as Betacam, DVCPRO and DVCAM. with the capability of recording 1080I and 720P images. The AJ-HD2700 is based on Panasonic's industry-standard D-5 HD format, which records high definition studio standard signals using a full bandwidth digital recording system with outstanding picture quality; -- the compact AV-HS3100 is a 1080I switcher with 100 wipe patterns. This switcher offers three program outputs (three additional SDI (1) (Serial Digital Interface) A physical interface widely used for transmitting digital video in various formats. For electrical transmission, it uses a high grade of coaxial cable and a single BNC connector with Teflon insulation. outputs are optional) and a more advanced control display panel with digital effects generator capability. A wide variety of options are available, including 1-channel digital effects generator, Frame Store, Keyer, Chroma Key, Shadow, PVW PVW Packet Video Workshop PVW Powered Vehicle Weight Out, Expanded Wipe patterns, Down Stream Keyer, 525I/625I board, FDD drive, network and analog output; -- the AT-H3015W master monitor delivers horizontal resolution of greater than 1,000 TV lines due to a temperature-compensated shadow mask CRT (1) (C RunTime) See runtime library. (2) (Cathode Ray Tube) A vacuum tube used as a display screen in a computer monitor or TV. The viewing end of the tube is coated with phosphors, which emit light when struck by electrons. with a 0.36mm dot pitch, and selectable color temperatures of 6500K/9300K/3200K with user preset. It has the capability to display 1125 interlace or 480 progressive, and SMPTE (Society of Motion Picture and Television Engineers, White Plains, NY, www.smpte.org) A professional society for motion picture and TV engineers with more than 9,000 members worldwide. It prepares standards and documentation for TV production. "C" type phosphors; -- the versatile DT-M3050W 30" 16:9 multi-format monitor is compatible with all ATSC image formats, including 480I, 480P, 720P, 1125I, NTSC (National TV Standards Committee) The committee that developed the television standards for the U.S, which are also used in Canada, Japan, South Korea and several Central and South American countries. Both the committee and the standard are called "NTSC. , M-NTSC, PAL and SECAM (SEquential Couleur Avec Memoire, Sequential Color with Memory) A color TV standard from France that was officially introduced in 1967. Although development began in 1956, it took time to convert from the earlier French 819-line system. , and it is also capable of 4:3 image display. In the U.S., Panasonic Broadcast & Digital Systems Company markets Panasonic's extensive lines of broadcast and professional video and audio systems and products. PBDSC is a division company of Matsushita Electric Corporation of America, the principal North American subsidiary of Matsushita Electric Industrial Co. (NYSE NYSE See: New York Stock Exchange : MC), one of the world's leading producers of electronic and electric products for consumer, business and industrial use. Information on Panasonic professional video and audio can be obtained by calling 1-800/528-8601 or via the web at www.panasonic.com/PBDS.
CONTACT: Panasonic Broadcast & Digital Systems Company
Jim Wickizer, 201/392-4319
e-mail: wickizerj@panasonic.com
or
Pat Lamb, 518/692-8150
e-mail: patalamb@aol.com
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