ComplementSoft and Decision Intelligence Announce Development & Marketing Alliance For Data Mining Modeling Templates.

Business Editors

CHICAGO & MINNEAPOLIS--(BUSINESS WIRE)--May 30, 2002

ComplementSoft LLC, a software development company building ASAP(a) - The Software Productivity Tool for SAS(a), and Decision Intelligence Inc. (DII), a database marketing analytics company recently formed by former Fingerhut(a) Business Intelligence executives, announced today the formation of a development and marketing alliance to deliver best practices data mining modeling templates for use by companies involved in database marketing.

With ASAP's Template Manager(a), users have been able to edit both existing and new SAS(a) programs more quickly and efficiently by using the SAS(a) syntax templates built into the ASAP Template Manager(a). In conjunction with DII, ComplementSoft(a) will now be offering best practices SAS(a) templates for data mining developed by DII for predictive/statistical modeling. Companies needing direct marketing/database marketing expertise can now have the ability to quickly produce customized, cost effective, predictive models without all the costs of employing in-house statisticians.

Ed Schroeder, CEO of ComplementSoft(a) said today "We are extremely pleased with this new product offering and alliance with Decision Intelligence, Inc. DII is very highly regarded in the database marketing industry for their leading edge analytical capabilities and best practices approach to standardization. With their knowledge of SAS(a), data mining analytics, and database marketing, companies will find a rapid, cost-effective, and accurate solution."

Randy Erdahl, a co-founder of Decision Intelligence and former director of Fingerhut's Business Intelligence group stated, "We are very excited about this new strategic relationship with ComplementSoft. Our modeling best practices SAS(a) templates were developed to allow statisticians and modelers to be more effective, and represent decades of analytical knowledge and expertise. ComplementSoft's ASAP(a) tool is the perfect application to allow users of SAS(a) to be more productive, more quickly. Combining the two technologies will allow any direct marketer to develop predictive models more efficiently and for much less cost than using traditional analytic vendors tools."

"In effect, we are putting into a bottle the state-of-the-art modeling process developed over years at Fingerhut into an easy-to-use tool for in-house analytical groups to deploy on their own databases as successfully as we did at Fingerhut," added Bill Flach, co-founder of DII and former Group CIO of database marketing at Fingerhut.

About Decision Intelligence, Inc.

Decision Intelligence Inc. (DII), is a premier database marketing and business intelligence company that has been formed to provide database marketing solutions consisting of analytical consulting services and products. Companies wanting to leverage information within customer databases to enhance the value of their businesses through a best practices approach will find DII a premier partner. Five former members of the acclaimed Fingerhut Business Intelligence group recently founded DII. For more information please visit www.dii-online.com or contact: Randy Erdahl at [phone] or Bill Flach at [phone].

About ComplementSoft(a) LLC

ComplementSoft(a) designs, manufactures, and markets software products that are designed to raise user productivity by bringing to market inexpensive new software productivity tools with new functionality to established software applications. ComplementSoft's(a) patented architecture and patented product are built entirely upon Java(a) and XML - allowing its applications to run on Windows(a), Unix(a), Linux(a). ComplementSoft(a) is the first company to offer automatic data-flow diagramming, first to offer dynamic real-time links between an editor and a visual diagrammer, and the first to offer an IDE for SAS(a) and SQL(a). For more information contact: Ed Schroeder at [phone] or visit www.complementsoft.com or email [e-mail].

(a) Complementsoft and ASAP are trademarks of ComplementSoft LLC. All other trademarks are trademarks of their respective owners.

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