Competitrack Launches Viral Advertising Tracking.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- In the first offering of its kind, media monitoring firm Competitrack has launched a comprehensive viral advertising See viral marketing. tracking service. In the first extensive classification of the viral advertising industry, where brands create ad messages designed to be promoted by consumers in places like YouTube and MySpace, Competitrack found the field dominated by mainstream brands. "Almost every major advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase , whether they sell soap or insurance, is using viral advertising," said Bob Moss, President of Competitrack. "And they are not just selling - they are making efforts to increase overall demand, to associate their brand with popular causes, or simply to deepen deep·en tr. & intr.v. deep·ened, deep·en·ing, deep·ens To make or become deep or deeper. deepen Verb to make or become deeper or more intense Verb 1. ties to their brand. These goals can be expensive or difficult to achieve through traditional advertising, but viral Meaning "related or caused by a virus," with regard to computers and information technology, the term refers less to a computer virus than it does to information that spreads quickly via the Internet. See viral marketing and viral video. mechanisms offer a relatively low cost to execute." Last year the firm created the Competitrack Viral Archive and made it available to their corporate clients earlier this month. The firm classified ads from over 1,000 corporate advertisers, and it includes over 5,000 different brand-specific messages. Measured categories include virally circulated videos, microsites, games, social network pages, blogs and podcasts. The archive includes branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. , unbranded content, and user-generated spoofs. The new viral ad tracking service complements the firm's existing media monitoring services A media monitoring service provides clients with documentation, analysis, or copies of media content of interest to the clients. Services tend to specialize by media type or content type. in TV, radio, print, outdoor, online, and cinema advertising. Top Viral Marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. Ad Formats Rank < < Advertiser 1 < < Viral Video Ads 2 < < Microsites 3 < < Advergames 4 < < Podcast Ads 5 < < Social Network Ads 6 < < Blogs 7 < < Sponsored Online Video Channel Ads Source: Competitrack, September 2007 For more information on Competitrack viral advertising reports, visit the company website at competitrack.com or contact: Mindy Berkman Vice President Competitrack, Inc. 718-482-4243 mberkman@competitrack.com About Competitrack Competitrack is a full service competitive tracking firm for advertising running in the U.S. and over 60 countries around the world including television, radio, newspapers, magazines, trade publications, FSIs, outdoor, online, viral, cinema, infomercials and alternative media. For two decades they have provided custom competitive solutions to premier brand clients, and ad agencies. Their client-specific, customized solutions and proprietary technical innovations permit detailed information gathering unavailable from other vendors. In the U.S. they provide competitive spending data, ad monitoring, intellectual property use reports, and co-operative ad tracking services. U.S. monitoring includes Hispanic Hispanic Multiculture A person of Mexican, Puerto Rican, Cuban, Central or South American, or other Spanish culture or origin, regardless of race Social medicine Any of 17 major Latino subcultures, concentrated in California, Texas, Chicago, Miam, NY, and elsewhere and Asian media. http://www.competitrack.com |
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