Competitive strategy for media firms; strategic and brand management in changing media markets.0805848126 Competitive strategy for media firms; strategic and brand management in changing media markets. Chan-Olmsted, Sylvia M. Lawrence Erlbaum 2006 242 pages $59.95 Hardcover LEA's communication series HE8689 The simple days of the big three broadcast networks are over; Chan- Olmsted (U. of Florida) surveys the changed market landscape and provides a primer prim·er n. A segment of DNA or RNA that is complementary to a given DNA sequence and that is needed to initiate replication by DNA polymerase. for adapting strategic and brand management according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the characteristics of distinct media products. She offers applications of common business approaches to the electronic media industry, providing empirical examinations of broadcast, multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple media, enhanced television Enhanced Television (ETV) is a collection of specifications developed under the OpenCable project of CableLabs (Cable Television Laboratories, Inc.) that define an ETV Application consisting of resources (files) adhering to the Enhanced TV Binary Interchange Format (EBIF) content , broadband communications, and global media conglomerate conglomerate, in business conglomerate, corporation whose asset growth, often very rapid, comes largely through the acquisition of, or merger with, other firms whose products are largely unrelated to each other or to that of the parent company. markets. Of interest to researchers, practitioners, and graduate students in media economics and management. ([c]20062005 Book News, Inc., Portland, OR) |
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