Competitive Companies Invest in Optimizing Business Processes During Tough Economy; Applix Announces New Customers, Repeat Business & Partnership Deals.Business/Technology Editors WESTBORO, Mass.--(BUSINESS WIRE)--Aug. 13, 2001 Applix, Inc., (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : APLX), a leading provider of customer analytics, CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. and business planning software, reports it has continued to earn new customers, repeat business and new partnership deals, albeit at a slower pace due to the tough economy. "During periods of economic slowdown, most competitive companies concentrate on optimizing their business processes. With adaptable Applix software solutions, businesses can achieve good, solid analysis of their customer data and enhance their decision-making quickly and painlessly," said Alan Goldsworthy, Applix President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . Applix's new corporate customers include American, European and Australian companies This is a list of companies from Australia. Many Australian companies have been taken over by foreign interests in recent years, so some of the formerly 'quintessentially Australian' brand names are in fact owned by American or Japanese mega corporations. in a range of industries, from aerospace and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. to consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one . Following is a list of companies that have chosen an Applix solution during 2001. Financial terms are not disclosed. Allianz Capital Partner AMP Strategic Sourcing Berkley Underwriting BNS Group Byvan Dynergy Empire Forster GE Commercial General Mills Gebrueder Weiss iCall Mueller Weingarten Network Dynamics Otto-Bock Healthcare GmbH Phillips Fox Redfern Integrated Optics Sagent Siemens Transportation Systems Standard & Poors Southern Co. Energy Marketing Stadtwerke Muenster TecCom GmbH Visaer, Inc. In addition, significant repeat business was generated by many existing Applix customers, including Benetton, Bristol Myers Squibb, CareCentric, EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. , Food Lion Food Lion LLC is an American grocery store company headquartered in Salisbury, North Carolina that operates approximately 1,300 supermarkets in 11 Southeast and Mid-Atlantic states under the Food Lion, Harveys, Bloom, Bottom Dollar, and Reid's nameplates. , GAF GAF Global Assessment of Functioning GAF German Air Force GAF General Aniline & Film GAF Gender AIDS Forum (South Africa) GAF Ghana Armed Forces GAF Get A Freelancer (freelance services website) , Hewlett Packard, IDS, Lockheed Martin For the former company, see . Lockheed Martin (NYSE: LMT) is a leading multinational aerospace manufacturer and advanced technology company formed in 1995 by the merger of Lockheed Corporation with Martin Marietta. , Merrill Lynch Merrill Lynch & Co., Inc. (NYSE: MER TYO: 8675 ), through its subsidiaries and affiliates, provides capital markets services, investment banking and advisory services, wealth management, asset management, insurance, banking and related products and services on a global basis. , Novartis, Pharmacia & Upjohn, Trend Micro and Virgin Atlantic Airways. New Partnership Deals Applix also established new partnerships with: -- Alcatel, a world leader in the high-speed access and optical transport market. Alcatel is a major player in the area of telecommunications and the Internet. The e-business division of Alcatel provides CRM solutions based on Applix iEnterprise in the Austrian market. www.alcatel.com -- SerCon GmbH is one of the largest single-source providers for IT consulting and services in Germany. A customer-oriented organization, SerCon provides complete innovative consultation with industry and technology expertise. By delivering superior solutions based on Applix iTM1 and Applix iEnterprise, SerCon helps companies with strategy and management, IT design and implementation, analysis and planning, and service and support. -- Stratature enables complex enterprises to realize their strategic vision by delivering intuitive, powerful and cost-effective solutions for budgeting, forecasting, modeling, analysis and reporting. Stratature combines Applix iTM1 with proven, rapid development methodology to provide measurable improvements in operational efficiency, accuracy and accessibility of information, and deep insight into business performance. www.stratature.com. Applix's adaptable and scalable solutions appeal to companies that realize the fastest way to return on investment (ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ) is with highly adaptable and scalable solutions that strengthen customer acquisition and retention, improve data analysis and optimize tactical and strategic decision making. To find out more about achieving ROI from customer analytics, see the Aberdeen Group's review of an Applix implementation on www.applix.com. About Applix, Inc. Applix (NASDAQ:APLX) is a leading global provider of CRM, customer analytic and business planning software that rapidly transforms information into knowledge -- enabling companies to obtain and retain customers through better decision-making. Applix captures information from every corner of a company's extended enterprise, including internal and external customers, financial operations, partners and suppliers. Its flexible, scalable products adapt to companies' unique and competitive business processes and provide real-time analysis, planning, measurement and response to changing customer requirements and business dynamics. Headquartered in Westboro, MA, Applix has offices in eight countries and more than 4,000 customers worldwide. For more information, visit www.applix.com. Notes to Investors: This press release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions and evolving domestic and international standards, which may render existing products and services obsolete. Refer to the Company's Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 2000 for a list of factors as discussed under "Risk Factors". Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision which may be made to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of anticipated or unanticipated events. All trademarks, registered trademarks, and service marks are property of their respective owners. |
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