Competition forces companies and firms to experiment.BY THE NUMBERS As professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. become more like commodities, companies that provide them are searching for new ways to stand out from their competitors. A survey of more than 400 companies and firms specializing in accounting, consulting, technology and other areas revealed that 81% use differentiation techniques to enhance their marketing activities. The Importance of Being Different Last year, professional services companies distinguished themselves from their competitors in a variety of ways. They [GRAPH OMITTED] New Ways to Get the Job Done The companies and firms said overall they would use some methods more frequently in 2000 than they did before. [GRAPH OMITTED] Accountants Plot a New Course As CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. firms focus more on technology and alliances and less on raising prices, the trend is away from lower-priced work, such as tax preparation, and toward estate planning Estate Planning The overall planning of a person's wealth, including the preparation of a will and the planning of taxes after the individual's death. Notes: Contrary to popular belief, estate planning involves much more than preparing a will, and it is not only for the and other high-end high-end adj. Informal 1. Appealing to sophisticated and discerning customers: a high-end department store; high-end video equipment. 2. advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal . [GRAPH OMITTED] |
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