Competition Continues to Intensify in the US Gum and Mints Market with Wrigley and Cadbury Scwheppes Battling it Out for Increased Market Share.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c27386) has announced the addition of Gum and Mints in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. to their offering The U.S. gum and mints category grew rapidly beginning in the mid-1990s, driven by a high level of product innovation. Growth stalled after 2002, however, despite a continued onslaught of new products. The market could not support so many new product introductions, many of which were not unique enough to increase consumption or bring in new users. Sales of breath strips, a new sector that emerged in late 2001, fell dramatically in 2003. Sugarless gum is the only sector that has continued to grow, due to a flurry of new products and line extensions; a healthier eating trend that led consumers to seek out low-sugar products; and improvements in artificial sweeteners artificial sweetener: see sweetener, artificial. . Competition continues to intensify in·ten·si·fy v. in·ten·si·fied, in·ten·si·fy·ing, in·ten·si·fies v.tr. 1. To make intense or more intense: , fueled by acquisitions that have created a market dominated by bigger, more experienced players. Wrigley, the long-time leader in chewing gum chewing gum, confection consisting usually of chicle, flavorings, and corn syrup and sugar (or artificial sweeteners). Prehistoric people are believed to have chewed resins. sales, faces increased competition from Cadbury Schweppes Cadbury Schweppes plc is a confectionery and beverage company with its headquarters in Berkeley Square, London, England, UK. Cadbury Schweppes is currently the only major international confectionery manufacturer to produce Fairtrade or organic products, which it sells through its , which became the number two player after acquiring the Adams Confectionery confectionery, delicacies or sweetmeats that have sugar as a principal ingredient, combined with coloring matter and flavoring and often with fruit or nuts. In the United States it is usually called candy, in Great Britain, sweets or boiled sweets. 2003. However, Wrigley is pursuing its own aggressive growth strategy, acquiring Altoids from Kraft in November 2004 in an effort to expand beyond just gum. Both the pace of new product introductions and marketing spending will increase as the two companies battle it out for share in the gum and mint sectors. This report on the gum and mints market includes an intense examination of the overall market, covering market size, segmentation, and trends. A thorough analysis of the gum and mint consumer includes an evaluation of top concerns and priorities when choosing products, a breakdown of preferences by demographic characteristics, and statistics of purchasing location and frequency. A five-year market forecast estimates the future of the market, with a statistical forecast of market performance until 2009 and an outline of demographic and product trends. Companies mentioned in the report: - Brachs Confections - Cadbury Schweppes - Church & Dwight - Ferrero USA - GlaxoSmithKline - Hershey Foods - Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for - Mars, Inc. - Perfetti Van Melle Perfetti Van Melle is an European global manufacturer of confectionery and gum. It was formed by the 2001 merger of Perfetti of Italy with Van Melle of the Netherlands, having its corporate headquarters in Lainate, Italy and in Breda, Netherlands. USA - Pfizer, Inc. - Wm. Wrigley Jr. For more information visit http://www.researchandmarkets.com/reports/c27386 |
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