Competition, Handset Design and Pricing Are Just Come of the Factors Which Are Expected to Impact the Future of the Wireless Market.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c33613 ) has announced the addition of Scenarios for the Evolution of the Wireless Industry in Europe to 2010 and Beyond to their offering.

Organisations in the wireless industry are faced with several uncertainties that could have a significant impact upon the competitive and technological landscape over the next five to ten years. These include:

--Customer demand for 3G services

--Service mix and pricing

--Fixed-mobile substitution 

--Fixed-mobile convergence

--Wireless infrastructure developments (including Super 3G/LTE, DVB-H, WiMAX and 4G).

--Handset and terminal design

--Competition, regulation, industry structure and value chain organisation

This report defines and examines three different, yet plausible, scenarios for the evolution of the wireless industry in Europe, in order to assess the implications of these uncertainties for existing and new industry players. The report forecasts ARPU and wireless network usage for each scenario, assessing the impact on network investment. It also considers the implications for the wireless industry value chain as new services and new players emerge. The report provides invaluable support to organisations developing business plans and testing their strategies over the medium- to long-term.

Scenarios for the Evolution of the Wireless Industry in Europe to 2010 and Beyond answers your key questions:

--Amid many current uncertainties, how could the wireless industry realistically change over the next five to ten years?

--How will different outcomes affect organisations within the industry?

--What are the early warning signs of each future scenario?

--What actions can organisations take to steer the industry in the most favourable direction and to mitigate the risk of other outcomes?

Who should read this report?

--Mobile operators: executives and business managers in corporate strategy, product and service development, R&D and public policy can observe the impact of different scenarios on industry structure, service ARPU and usage, identify the key factors in determining which direction the industry takes and plan their business strategy accordingly

--Wireless infrastructure vendors: executives and product managers in corporate strategy, R&D, sales and marketing can ascertain the factors that will drive increased (or decreased) infrastructure sales, identify the key technologies of the future and map the industry value chain of the future

--Wireless handset vendors: executives and product managers in corporate strategy, R&D, sales and marketing can gain insights into industry variables that will influence wireless service and wireless technology requirements in mobile devices over the next five to ten years

--IT hardware and services: corporate strategy, R&D and product management personnel in technology component vendors (such as CPU designers, hard drive and flash memory manufacturers) who act as suppliers to the wireless industry can plan product roadmaps and test capacity planning assumptions based on the report's scenarios and forecasts. Integration services can assess the extent to which industry and/or technological fragmentation will impact long-term business plans in the wireless industry

--Media outlets, content providers and broadcasters: corporate planners, CIOs and technologists can assess how new services (such as mobile TV and broadband) may impact the wireless value chain and industry landscape, in order to plan their long-term business strategy

--Regulators: this report will assist regulators' understanding ofthe potential changes in the wireless industry value chain caused by fixed-mobile substitution or convergence, the emergence of new players in the industry and the implications for licensing of new technologies (such as WiMAX and DVB-H)

Topics Covered

--Summary

--1 Scenarios are needed to plan around uncertainties in the wireless industry

--2 Major uncertainties in the wireless industry could lead to diverse outcomes

--2.1 Future demand for wireless voice and data services is unclear

--2.2 Service mix is changing

--2.3 Pricing models and pricing levels for existing and new services may change

--2.4 Strategies for fixed-mobile substitution and fixed-mobile convergence will compete for dominance

--2.5 Operators face a diversifying range of options for wireless technology upgrades

--2.6 Handset design, production volumes and subsidies are all significant variables in the future wireless industry

--2.7 The wireless industry structure could change significantly, influenced by new players, services and regulation

--2.8 The wireless industry in Europe could evolve around one technology and business model or fragment into diverse strategies

--2.9 Scenarios can be used to demonstrate the potential implications of the many uncertainties

--3 The Substitution scenario

--3.1 Mobile operators successfully focus on the 'double play' of voice and Internet access 

--3.2 The Substitution scenario provides a host of opportunities for cellular operators and equipment vendors

--3.3 A strong trend of fixed network services migrating to wireless will indicate a likely move to this scenario

--4 The Convergence scenario

--4.1 Mobile services fulfil a complementary (though limited) role alongside strong fixed services

--4.2 The strength of fixed services squeezes the opportunities for cellular operators and equipment vendors

--4.3 The early success of converged services will be a key indicator of the likelihood of this scenario

--5 The Fragmentation scenario

--5.1 Operators take a variety of approaches as innovation becomes the key to success

--5.2 There are winners and losers across the wireless industry

--5.3 Early deployment of WiMAX is a key indicator of the likelihood of the Fragmentation scenario

--6 Scenarios bring opportunities and threats for wireless industry players

--6.1 Diverse scenarios should not prevent action

--6.2 For mobile operators, there are major differences in service mix and ARPU between the scenarios

--6.3 Without 3G LTE the prospects for cellular infrastructure vendors looks weak

--6.4 Handset vendors are in a powerful position to shape the future

--Actions

--List of figures and tables

For more information visit http://www.researchandmarkets.com/reports/c33613