Compete to Release New Study on Pickup Trucks: Pain at the Pump Becoming Pain at the Plant.Compete's Automotive Marketing Effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). Intelligence Provides In-Depth in-depth adj. Detailed; thorough: an in-depth study. in-depth Adjective detailed or thorough: an in-depth analysis View into Online Truck Shoppers' Behavior BOSTON -- Compete, Inc., a leading web analytics company and unit of TNS TNS transcutaneous neural stimulation. media, today announced it will host a webinar on August 19th to share an in-depth analysis on how truck manufacturers are responding to the decline in pickup Pickup A gain in yield made by selling one bond and buying another. Also referred to as "yield pickup." Notes: When the present yield is relatively low compared to the longer-term yields, pickups will be done by investors trying to increase the yield and duration of their sales through incentives, production cutbacks and delayed product launches. The webinar, "Pickups: Pain at the Pump Becoming Pain at the Plant," will use data on cross-shopping patterns and consumer segmentation to evaluate the successes and shortcomings A shortcoming is a character flaw. Shortcomings may also be:
Detailed research for this presentation was collected from Compete's next generation Marketing Effectiveness Intelligence[TM] (MEI) product, a comprehensive online measurement solution specifically designed for automotive marketers, OEMs and agencies. During the webinar, automotive online marketers can expect to gain valuable insight into: * How can segmentation help increase sales and brand loyalty? * How can OEMs optimize optimize - optimisation production to meet demand? * Where will ad spending target the best prospects? * What are consumers saying about brands? * How can OEMs forecast demand, incentive effectiveness and sales? Combining years of automotive market experience with Compete's industry leading data, the full-service MEI solution enables marketers to segment shoppers based on observed online behavior, benchmark against competitors and forecast vehicle sales based on level of incentives. Compete gives marketers the power to segment automotive shoppers across 300 consumer categories (ie, green consumers, do-it-yourselfers or custom segments), benchmark against competitors' web sites and measure buzz across the leading third-party consumer review sites, weighting user comments based on site reach. To view recent Compete data about truck demand vs. incentives and truck demand vs. gas prices, visit: http://blog.compete.com/2008/06/06/free-ford-f150-trucks-fuel-prices/. "Pickups: Pain at the Pump Becoming Pain at the Plant" will be held on August 19that 12:30 p.m. EST P.M. also p.m. or p.m. abbr. post meridiem Usage Note: By definition, 12 a.m. . To register, please visit: http://compete.na3.acrobat Document exchange software from Adobe that allows documents to be displayed and printed the same on every computer. The Acrobat system created the Portable Document Format (PDF), which is widely used in commercial printing and on the Web. See PDF. .com/pickups/event/event_info.html About Compete, Inc. Compete, a unit of TNS media, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. rely on Compete's services to create effective online experiences and highly profitable advertising campaigns. Compete's online behavior database - the largest in the industry - makes the web as engrained in marketing as it is in people's lives. Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information about us, please visit http://www.competeinc.com/, or to join the conversation visit http://www.compete.com/. About TNS media Established in more than 30 countries, TNS media explores all the media - print, radio, TV, Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , social media, cinema and outdoors worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services. TNS media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring News monitoring, or the news monitoring industry, provides government agencies, corporations, public relations professionals, and other organizations access to news information created by the media. , sports sponsorship evaluation and more. The TNS Media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers in the world. TNS is the sixth sense of business[TM]. For more information about TNS, please visit www.tnsglobal.com. All logos, company and product names may be trademarks or registered trademarks of their respective owners. |
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