Compete and Evaliant Partner To Provide Next Generation Ad Effectiveness Capability.

Business Editors

BOSTON--(BUSINESS WIRE)--Feb. 19, 2002

Companies will co-develop products and services to enable

marketers and their advertising agencies to accurately plan and

measure online investments

Compete, Inc. and Evaliant Media Resources LLC today announced a new service that enables companies to plan and evaluate their advertising campaigns by integrating competitive intelligence, page-level customer activity, and rate card data into a targeted service offering. The partnership will bring together Compete's market-leading customer and competitive intelligence services with Evaliant's deep experience in online campaign tracking to provide marketers, advertising agencies, and media buying firms with the ability to measure the return on their advertising investment with unparalleled speed and accuracy.

"Marketers have struggled to gain a complete picture of how their advertising campaigns, and their competitors', impact the shopping and purchase behavior of customers at a segment-by-segment level," said Man Jit Singh, CEO of Compete. "Our partnership with Evaliant addresses the advertising industry's core challenge, namely `How do I ensure that I am getting the most out of my advertising dollars?' By providing marketers the information that answers this question, we're helping them make more informed decisions about how to allocate their advertising dollars."

Marketers can now assess true acquisition costs for themselves and their competitors

For the first of several planned initiatives, Compete and Evaliant will integrate their two data sets and introduce this offering to leading marketers and their agencies. For the first time, marketers will have insider-like access to information on elements of competitive advertising campaigns, including effective CPMs on a site-by-site and aggregate spending basis, linked to a detailed understanding of actual customer response to the campaigns. Using a proprietary data collection and administration methodology, the partnership will provide marketers with the ability to plan more effective ad campaigns and identify how they translate into customer actions on their site and across competitive sites. This combination of ad spending with domain, subdomain and page-level customer detail presents marketers with a uniquely powerful opportunity to optimize their media plans by identifying the sites that deliver the most profitable and loyal customers.

The companies will initially introduce the new service to industries where the competition for customers is the fiercest - financial services, automotive, and consumer electronics. In the consumer PC market, for instance, this offering would allow PC maker Compaq to monitor competitive campaign activity on a weekly basis for Dell, Sony, and Apple, specifically identifying the effective CPM for individual ads on particular sites - and also the number of visitors who viewed product pages and ultimately completed a purchase. By identifying the total amount spent per campaign, and matching it with the sites that converted the highest number of customers for each competitor, Compaq could use this information to launch and manage a highly targeted counter-campaign of its own.

"Clients have been asking for the service we created with Compete," explained Leon Liebman, chairman and co-chief executive officer of Evaliant. "With ever-increasing demands on their marketing resources advertisers need to know how to get the greatest return on their marketing investments to stay competitive in their dynamic markets. By analyzing competitors' campaign results and online customer activity, and linking it with precise pricing metrics, we can increase efficiency and cost-effectiveness at every stage in the game."

About Compete

Compete, Inc. advises leading companies on their customer strategies and competitive performance to drive online and offline sales and profits. The company delivers tangible recommendations tailored to client's specific business issues through advisory and Web-based services. Based on a data pool representing 9 million active Internet users, the largest in the industry, Compete analyzes customer activity across the Internet to provide actionable insights to help clients refine their customer attraction and retention initiatives in order to maximize loyalty and profitability. Compete is based in Boston, MA and has offices in San Francisco, CA.

Compete licenses detailed clickstream data representing the online behavior of active Internet users, yet strongly supports individual privacy and does not license personally identifiable information.

About Evaliant Media Resources LLC

Evaliant Media Resources (formerly Leading Web Advertisers) is the leading international provider of online advertising data. Evaliant uses proprietary technologies to track online advertising every day for more than 100,000 brands and products on over 2,000 US Web sites and more than 2,300 international sites. Evaliant's subscriber base, which is comprised of advertising agencies, advertisers, Web sites and Web representatives, receives complete, accurate, virtually real-time data in categories that span financial, health care, computers, sporting goods, toys, books, travel, women, and many more. Evaliant is headquartered in New York City, with offices in San Francisco, Bozeman (Mont.), Toronto, and London. For more information, see its Web site at www.evaliant.net or email [e-mail].