Compete Revenues Grow 70% in First Half 2006; Growth Fueled by New Brand Strategies for Online Engagement.BOSTON -- Compete, Inc. today announced that revenues grew 70% during the first half of 2006 as compared with the first half 2005. Compete attributes this growth to what the work brands are doing to focus their online strategies and create deeper relationships with customers. Supporting these client initiations and contributing to its first half growth, Compete launched a Travel Practice, key alliances including MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
"The shift to online is more than buying search terms, banner ads and skyscrapers," said Don McLagan, president, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Compete. "Compete is helping brands understand, reach and engage their consumers in new ways. Our first half milestones point the way for more growth and marketing innovation." Significant milestones for 2006 include: Expansion: Compete recently announced the launch of its Travel Practice. The launch extends Compete's reach and marketing intelligence services into the single largest e-commerce industry. With the launch of its Travel Practice, Compete increases its industry coverage and will provide travel marketers with the real-time insights and intelligence they need to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the explosive growth of this market. In addition, Compete was selected by Subaru of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. to provide advertising and incentive effectiveness, as well as vehicle cross-shop intelligence to manage day-to-day tactical decision-making in support of its U.S. sales growth plans. With the addition of Subaru of America, Inc. Compete now works with 70% of the automotive OEMs. Compete also works with three of four major U.S. wireless carriers as well as major financial institutions, including two of the largest banks in the US. Customer Day 2006: In June, Compete hosted its third annual Customer Day, a marketing roundtable which included executives from Ameriprise Financial Ameriprise Financial, Inc. (NYSE: AMP) is a company offering financial advice and products. It is the successor to American Express Financial Advisors (AEFA), which was a subsidiary of the American Express Company. , BzzAgent, Carlson Hotels Worldwide, Communispace, Digital Influence Group, E-LOAN(R), InPhonic, Jack Morton Worldwide Jack Morton Worldwide is a global experiential marketing agency with offices in the US, Europe, Asia and Australia. Since 1998, Jack Morton has been part of the Interpublic Group of Companies. , MSN, One to One Interactive, Sprint Nextel Sprint Nextel Corporation (NYSE: S) is one of the largest telecommunications companies in the world. With 55 million subscribers, Sprint Nextel operates the third largest wireless telecommunications network in the United States (based on total wireless customers), behind , Subaru of America, Inc., Third Screen Media, Upromise(R), Verizon Wireless , W2 Group and Wells Fargo. Under the day's theme "How New Technology Takes on Madison Avenue," these visionary executives discussed how corporate growth and success lies not with Madison Avenue, but with consumers themselves who are ready for personalized marketing efforts delivered through the routes that they choose. Partnerships: On June 26, Compete announced a strategic alliance with the USC An abbreviation for U.S. Code. Annenberg School Center for the Digital Future. Together, the organizations will collaborate to create new insights for consumers, businesses, and policymakers regarding the use of Internet technology and its impact on the daily lives of Americans. Compete has also collaborated with MSN and Media Contacts on a study entitled "Consumer Adoption of Online Retirement Planning Tools" and with Forrester Research Inc. (Nasdaq: FORR FORR Friends of the Russian River FORR Freedom of the Road Riders (Motorcyclists) FORR Flight Operations Readiness Review ) on a new study entitled "Online Mortgage Shoppers' Paths to Purchase: Navigational And Survey Data Uncovers How Prospects Use Sites." Analyst Validation: Compete analysts regularly provided their expertise to major publications and key conferences including a Net.Finance 2006 presentation "Create Effective and Exciting Brand Experiences Online To Stay Top Of Mind With Consumers" as well as a webinar, with featured presenter Forrester Research, entitled, "Marketing 2.0: Early Lessons from the Pioneers of Next-Generation Marketing" that addressed how innovative marketers are using new techniques and technologies to engage consumers, improve customer acquisition and increase profitability. About Compete Compete, Inc. extends online market research to transform the way consumers and brands communicate. By combining permission marketing, predictive analytics and the industry's largest consumer behavior database, Compete helps marketers identify and reach their target consumers. Compete delivers conversant CONVERSANT. One who is in the habit of being in a particular place, is said to be conversant there. Barnes, 162. marketing solutions that increase profitability and customer loyalty and result in measurable and effective marketing programs. Compete delivers these solutions to leading brands such as Carlson Hotels Worldwide, DaimlerChrysler, Hyundai Motor America, Teva Neuroscience, Toyota Financial Services The business known as Toyota Financial Services operates in over thirty countries around the globe and is the wholly owned financial services operation of the Toyota Motor Corporation. and Upromise(R), among others. Compete is headquartered in Boston, Massachusetts, with offices throughout the US. For more information, please visit http://www.compete.com. The names of actual companies and products mentioned herein may be the trademarks of their respective owners |
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