Compete Previews First Take 3.0 at Prestigious DEMO Conference; Next-generation Solution Delivers Customer and Competitive Intelligence To Decision-Makers' Desktops.

Business/Technology Editors

PHOENIX--(BUSINESS WIRE)--Feb. 11, 2002

Compete, Inc., an advisory services firm that provides customer and competitive intelligence to leading businesses, today unveiled the company's First Take 3.0 product at the prestigious DEMO Conference in Phoeniz, AZ. This breakthrough industry offering targets business decision makers and provides unprecedented transparency into consumer activity -- on a client's site, on competitors' sites and across the Internet. Clients can quickly design customized portfolios of competitors and businesses they want to monitor and create reports across key business metrics to build into their performance management systems.

Designed to complement Compete's comprehensive advisory services offering, the intuitive web-based information service promises to reshape the competitive intelligence arena by enabling businesses to immediately gain a granular understanding of consumer behavior across the Internet. The customized reports enable marketing and business managers to track the impact of their actions, optimizing their product and service offerings based on an understanding of why consumers visit and purchase from competitors, and track the ROI of these activities.

"First Take 3.0 fills a major gap in the competitive intelligence arena by supplying critical, timely information that helps business managers translate customer demand into revenue and profits better than their competitors." said Man Jit Singh, CEO, Compete, Inc. "The new product provides on-going insight at a level that far outstrips what has previously been available on the market, providing managers with the actionable insight they need to influence customer purchase behavior and to monitor the improvement of their business initiatives."

Compete has accumulated a data foundation that enables analysis of unsurpassed depth and accuracy regarding consumer behavior trends. Drawing from the clickstream data of over 10 million Internet users, Compete has created the foremost pool of online consumer activity and processes more than 1 terabyte of data per week. Compete responds to client business challenges with unmatched sophistication and speed by drawing from this information to provide actionable business intelligence, tailored to clients' needs through First Take and the Compete advisory service offerings.

For instance, this offering would allow Gap to identify which portion within its customer base also shop at Ann Taylor, J. Crew and The Limited, thereby enabling Gap to pinpoint loyal and vulnerable customer segments, by age, gender, and income, and create incentives to enhance retention. On an ongoing basis, Gap could use First Take to improve its customer acquisition efforts by monitoring conversion rates for competitive offerings and testing targeted campaigns for siphoning customers from competitors.

First Take 3.0 provides immediate insight to changes in consumer and competitive behavior and enables decisions grounded in quantifiable information through a series of standard reports that highlight the following performance areas.

-- Competitive Focus enables clients to assess the current performance of competitors and identify and respond to opportunities and threats.

-- Maximizing Customer Conversions compares conversion rates for products and services across competitive sites and identifies best practices for facilitating purchase behavior.

-- Partnership and Alliance Strategies analyzes flow of customer traffic to evaluate the value of current and potential partners.

-- Media Effectiveness focuses on the best practices for customer acquisition, profiles the best customer segments business managers should target and tests campaign effectiveness for each customer segment.

-- Product and Service Demand measures consumer demand for products and services through analyses of search and purchase behavior.

-- Loyalty Index benchmarks loyalty performance across competitors and highlight s top strategies for customer retention.

Compete will be providing product demonstrations at Station 9 on the exhibit floor at the Pointe Hilton Tapatio Cliffs Resort during the conference, running February 10-12, 2002.

About DEMO 2002

The annual DEMO and DEMOmobile conferences focus on emerging technologies and new products, which are hand-selected by executive producers Chris Shipley and Jim Forbes from across the spectrum of the personal technology marketplace. Top executives from the leading hardware and software technology companies, venture capitalists, journalists from key industry publications and industry analysts attend the DEMO and DEMOmobile conferences to preview the most promising products and technologies for the coming year. DEMO is held in February each year and features approximately 60 new companies, products and technologies. DEMOmobile is held each fall and features approximately 35 new mobile technologies. For more information, visit http://www.idgef.com/.

About Compete

Compete, Inc. is a leading business advisory that provides companies with quantitative insight into customer and competitor activity to maximize the return on their acquisition and retention investments. Compete combines the industry's foremost pool of consumer behavior data, representing more than 10 million active Internet users, with tailored analyses and actionable business recommendations focused on clients' core customer issues - demand analysis, attraction and retention, and customer profitability. By analyzing online consumer activity across multiple sites, Compete presents the most accurate view of customers and provides the foundation for new revenue and profit growth strategies. Compete is based in Boston, MA and has offices in San Francisco, CA.

Compete licenses detailed clickstream data representing the online behavior of Internet users, yet strongly supports individual privacy and does not license personally identifiable information.