Compete Launches Automotive Practice and Unveils In-Market Analysis Solution To Improve Auto Manufacturers' Marketing and Demand Planning Initiatives.Business/Technology Editors BOSTON--(BUSINESS WIRE)--Feb. 4, 2002 Innovative Solution Provides Insight On In-Market Buyers By Auto Make, Model and Trim Compete, Inc., an advisor to leading companies on their customer and competitive performance, today introduced the company's automotive practice and announced a breakthrough industry offering targeting automotive manufacturers and their service partners. Based on the behavior of more than 100,000 monthly in-market car shoppers, the packaged research offering equips brand managers and marketing managers with a complete understanding of consumer preferences. These insights are translated into sharper marketing strategies, more focused incentive programs and better inventory allocation The apportionment or designation of an item for a specific purpose or to a particular place. In the law of trusts, the allocation of cash dividends earned by a stock that makes up the principal of a trust for a beneficiary usually means that the dividends will be treated as decisions by providing the most timely information on regional purchase preferences at the make, model and trim level available in the industry. With a global recession creating downward pressure on demand, automakers face several challenges as they attempt to boost sales with costly incentive and advertising programs. Without in-market knowledge of consumer demand, automakers are forced to offer sweeping promotions across several models, creating wasted incentive dollars and inefficient inventory planning and allocation. "Compete fills a major gap in today's competitive automotive arena by supplying critical, timely information that helps automotive OEMs increase efficiencies in their marketing programs to reduce post-production costs and improve their brand positioning." said Man Jit Singh For the fictional global crime syndicate, see . Singh is a Sanskrit word meaning "lion". It is used as a common surname and middle name in North India by many communities, especially by the Sikhs and the Rajputs. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Compete, Inc. "Consumer research behavior offers a paradigm shift A dramatic change in methodology or practice. It often refers to a major change in thinking and planning, which ultimately changes the way projects are implemented. For example, accessing applications and data from the Web instead of from local servers is a paradigm shift. See paradigm. for predicting marketing and promotional requirements to ensure optimal inventory allocation. Compete's solution bridges the historical information gap for OEMs and enables managers to apply the most accurate insight into auto consumers' buying behavior and preferences in order to influence their purchase decisions." Compete's proprietary technology positions the company as the market leader in providing in-market automotive analysis. Compete's data aggregation and analysis system monitors the behavior of more than one million active car shoppers annually and automatically translates page-level data from all major automotive sites into consumers' explicit make/model interests. An historical profile is created for each consumer evaluated that includes every model shopped along with recency, frequency, and duration variables to accurately qualify purchase intent. Furthermore, the system evaluates buy-cycle patterns and model positioning, and overlays demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. and geographic location to enable more precise demographic and regional segmentation. Aimed at strengthening the marketing and inventory planning initiatives of OEMs, the following reports are available immediately: - Incentive Optimizer identifies vehicles cross-shopped both nationally and regionally against a specific model and enables marketers to proactively respond to competitive threats by redirecting advertising and incentive programs. - Vehicle Segment Share identifies shifts in national and regional market share for vehicles in a specific category to help marketers target expenditures by region and demographic segment to strengthen brand positioning. - Brand Positioning identifies the sequence in which a model is shopped by consumers and provides marketers with important insights on relative positioning and communications messaging. - Consumer Demographic Profile monitors audience demographics for pre-launch and existing models, testing the effectiveness of campaign messages in addition to media placements. - Inventory Allocation correlates regional online purchase intent by make, model and trim with vehicle sales data to create predictive models that help OEMs make demand-driven distribution and production decisions and reallocate inventory and supply chain management dollars. - Real time Advertising Effectiveness tracks the surge in consumer interest by region for advertising campaigns and delivers immediate feedback on campaign results. "Compete addresses several of the key challenges facing an auto industry confronted with decreased marketing resources and fierce industry competition," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Sam Pollard Samuel Pollard (20 April 1864 in Camelford, Cornwall – 16 September 1915 in China) was a British Methodist missionary to China with the China Inland Mission who converted many of the Big Flowery Miao (now called the Hmong) in Guizhou to Christianity, and who created a , Compete's Automotive Practice Director. "By monitoring in-market consumer behavior, Compete can evaluate the impact of incentives and advertising, enabling automakers to optimize optimize - optimisation marketing programs nationally and regionally. By correlating shifts in online behavior with vehicle sales data, automakers can quickly measure the impact of current advertising and incentive programs on future sales." About Compete Compete, Inc. is a leading business advisory firm that provides companies with quantitative insight into customer and competitor activity to maximize the return on their acquisition and retention investments. Compete combines the industry's foremost pool of consumer behavior data, representing more than 10 million active Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f , with tailored analyses and actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. business recommendations focused on clients' core customer issues - demand analysis, attraction and retention, and customer profitability Customer profitability (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler,"a profitable customer is a person,household or a company that overtime,yields a revenue . By analyzing online consumer activity across multiple sites, Compete presents the most accurate view of customers and provides the foundation for new revenue and profit growth strategies. Compete is based in Boston, MA and has offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , CA. Compete licenses detailed clickstream The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web. data representing the online behavior of Internet users, yet strongly supports individual privacy and does not license personally identifiable information In information security and privacy, personally identifiable information or personally identifying information (PII) is any piece of information which can potentially be used to uniquely identify, contact, or locate a single person. . |
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