Compete Inc.'s Latest Research Asks: Are You Ready for Some Fantasy Football?; Yahoo! Dominates, Women Are Joining and Free Sites Satisfy.BOSTON -- Compete, Inc. today announced findings from its new study, "Latest Trends in the World of Fantasy Sports: Yahoo! dominates and women willing to win at all costs." According to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. Compete, in September 2005 over 9.5M people in the U.S. were actively involved in a fantasy sports league through one of the three largest online fantasy sports services - ESPN ESPN Entertainment and Sports Programming Network , Sportsline (CBS (Cell Broadcast Service) See cell broadcast. ) and Yahoo!. With an estimated $100M
in annual revenue, fantasy sports has become big business - moving from the domain of the extreme sports extreme sports
Sports events characterized by high speed or high risk. Such sports include aggressive inline skating, wakeboarding, street luge, skateboarding, and freestyle bicycle events (wherein tricks such as back flips are performed on a bicycle). fan to the mainstream populace.
Compete's findings reveal that among the major web sites offering fantasy sports leagues, Yahoo!, Sportsline and ESPN, Yahoo! receives the lowest satisfaction marks, yet commands 68% market share. Additionally, the survey revealed insightful data regarding women's participation in fantasy sports, including that women are more likely (59%) to root for a player on their fantasy team even against their favorite team than men (56%). Clearly, women are in it to win it In It To Win It is a television programme in the UK. It is presented by Dale Winton, and it first started in 2002. It is one of the many quiz shows to support the National Lottery televised draws, broadcast on Saturdays on BBC1. .
In its research Compete evaluated which major online fantasy sports services are offering the best consumer experience, the profile of fantasy sports participants, at what level women participate in fantasy sports leagues and what drives people to pay for fantasy sports. Compete investigated the online fantasy sports activity of its 2 million member panel and conducted a behaviorally targeted survey of 300 people who exhibited both free and paid fantasy sports participation.
Other key findings in the research include:
--The Race for 2nd Place: Sportsline may be 2nd in the quest for Verb 1. quest for - go in search of or hunt for; "pursue a hobby"
quest after, go after, pursue
look for, search, seek - try to locate or discover, or try to establish the existence of; "The police are searching for clues"; "They are searching for the online fantasy sports market share (18%), but it captures the highest user satisfaction marks (96%)
--Who's on Third?: While ESPN comes in at third in market share (13%), they steal 2nd in satisfaction (92%)
--Co-ed Sports: The majority of fantasy sports players are males (70%), but female participation has seen a major upswing (77% of females began playing in the last 5 years)
--For the Love of the Game: The percentage of men and women participating in online fantasy football Fantasy football can refer to:
--A Free Ticket In: In all cases, respondents who participate in free fantasy sports leagues are more satisfied than those that pay
"While Sportsline and ESPN are leaders in the niche online sports news market, Yahoo has the advantage of being the largest national internet property and one of the most recognized and trusted brands online," said TJ Mahoney, Managing Director, Intelligent Reach Products, Compete. "Yahoo has an amazing opportunity to leverage those factors and turn their online sports fantasy offer into the hottest property in the game."
Compete, Inc. extends online market research to transform the way consumers and brands communicate. By combining permission marketing, predictive analytics Predictive analytics encompasses a variety of techniques from statistics and data mining that process current and historical data in order to make “predictions” about future events. and the industry's largest consumer behavior database, Compete helps marketers identify and reach their target consumers. Compete delivers conversant CONVERSANT. One who is in the habit of being in a particular place, is said to be conversant there. Barnes, 162. marketing solutions that increase profitability and customer loyalty and result in measurable and effective marketing programs. Compete delivers these solutions to leading brands such as Carlson Hotels Worldwide, DaimlerChrysler, Hyundai Motor America, Teva Neuroscience, Toyota Financial Services The business known as Toyota Financial Services operates in over thirty countries around the globe and is the wholly owned financial services operation of the Toyota Motor Corporation. and Upromise(R), among others. Compete is headquartered in Boston, Massachusetts, with offices throughout the US. For more information, please visit http://www.compete.com.