Compete Demystifies Behavioral Segmentation for Marketers.Webinar demonstrates actionable strategies for using behavior-based segmentation to achieve exceptional marketing results BOSTON -- Compete, Inc., a leading web analytics company, today announced findings from a new study that will be presented in an upcoming webinar, "Injecting behavioral segmentation into online marketing." The presentation, which is scheduled for April 22nd at 2:00 p.m. ET, will demystify de·mys·ti·fy tr.v. de·mys·ti·fied, de·mys·ti·fy·ing, de·mys·ti·fies To make less mysterious; clarify: an autobiography that demystified the career of an eminent physician. behavioral segmentation for marketers by using brand-focused and segment-specific campaigns as examples. These include: * NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. Sponsorships: Which brand hits the sweet spot through multi-million dollar campaigns targeted at avid NASCAR fans? Where else could they target online to reach this fan base? * Online Socialites: How can financial institutions capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the overall growth and the increasing media participation of online socialites? How does this group behave in contrast to the average internet user Internet user n → internauta m/f Internet user Internet n → internaute m/f ? * March Madness March Madness may refer to:
Today, the average marketer has an abundance of data about consumers' web behavior. But this doesn't guarantee success because few have the right tools or the experience to use them effectively. Findings from a brand new Compete survey reveal: * Less than half the respondents (44%) feel that they are ahead of their competition when it comes to segment-based marketing. * Only 9% feel that they are far ahead of their competition. * More than half (55%) responded that segment-based marketing would be much more important three years from now. The April 22nd webinar will show step-by-step through real case studies how marketers can get started tomorrow and make segmentation the linchpin linch·pin or lynch·pin n. 1. A locking pin inserted in the end of a shaft, as in an axle, to prevent a wheel from slipping off. 2. of a marketing campaign and measurably improve online marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). . Whether companies target green consumers, online socialites, vacation package shoppers or all three, behavior-based segmentation is guaranteed to boost results. Sign Up for the Free Live Webinar: April 22, 2008, 2pm ET https://admin.acrobat.com/behaviormatchwebinar/event/event_info.html Featured presenter: Stephen DiMarco, Chief Marketing Officer at Compete About Compete, Inc. Compete helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. rely on Compete's services to create effective online experiences and highly profitable advertising campaigns. Compete's online behavior database - the largest in the industry - makes the web as engrained in marketing as it is in people's lives. Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information about us, please visit http://www.competeinc.com/, or to join the conversation visit http://www.compete.com/. All logos, company and product names may be trademarks or registered trademarks of their respective owners. |
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