Compete, Inc. Will Work with Esurance to Increase Marketing and Advertising Effectiveness.CompeteeIUs Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. Practice Will Provide Competitive Benchmarking and Regional Insurance Industry Insights BOSTON Boston, town, England Boston, town (1991 pop. 26,495), E central England, on the Witham River. Boston's fame as a port dates from the 13th cent., when it was a Hanseatic port trading wool and wine. Having recovered from a decline in the 18th and 19th cent. -- Compete Inc. today announced that Esurance has selected Compete to provide regional competitive intelligence in the online auto insurance industry. Esurance, a direct-to-consumer auto insurance company, has significantly outpaced the market in driving growth in online quotes. While working with Compete, Esurance expects to further grow the conversion rate of consumers visiting its Web site. Consumers are increasingly turning to the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the as a critical source of auto insurance information. Online quotes among the top five auto insurance companies grew 7% during the first nine months of 2006 versus the same time period in 2005. Esurance selected Compete for its insurance industry expertise and for the quality and granularity The degree of modularity of a system. More granularity implies more flexibility in customizing a system, because there are more, smaller increments (granules) from which to choose. of its online consumer behavior data. Powered by two million consumers, CompeteeIUs database permits unrivaled analysis of online auto insurance applications by competitor, at a state level. For Esurance, Compete will provide services to assess the effectiveness of its offline and online advertising in referring and converting consumers on its Web site. "Esurance is a data-driven company, and we look forward to leveraging Compete's robust data to further refine our marketing activities," said Megan Hanley, vice-president of direct marketing at Esurance. "CompeteeIUs ability to provide detailed information about specific markets will help us better understand and reach our target." Compete will provide monthly analysis at both the national and state level, allowing Esurance to respond even more rapidly to market changes. In addition, Compete will study the competitive landscape and benchmark conversion metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. . "Esurance is looking to Compete to size online auto insurance quotes market wide so that the company can enhance its marketing campaigns in near real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. ," said Stephen DiMarco, vice president of marketing and client services at Compete. "With CompeteeIUs insights, Esurance can make even more precise marketing and advertising decisions." About Esurance Esurance, a subsidiary of White Mountains Insurance Group White Mountains Insurance Group is a holding company with business interests in property and casualty insurance, and reinsurance. The group owns the direct marketing insurer Esurance. External links
See: New York Stock Exchange : WTM WTM World Travel Market (London) WTM World Tamil Movement WTM What's the Matter? WTM Windows Task Manager WTM Web, Trattamenti e Materiali (Italian) WTM Winner Takes Most WTM Wind Tunnel Model ), provides personal auto insurance direct to consumers online and through select online agents. Through EsuranceeIUs Web site, www.esurance.com, customers can get instant quotes, view comparison quotes, buy an Esurance policy, and print their proof of insurance cardeI| all in minutes. Esurance also offers policyholders the ability to make policy changes and file claims instantly online, demonstrating its commitment to improving the entire insurance process from quote to claim. About Compete, Inc. Compete, Inc. is the only online market research firm that creates value for both consumers and marketers. CompeteeIUs research is powered by millions of people who share their online behavior to create a more trusted, transparent, and valuable Internet. Consumers use Compete to stay safe when they surf, save when they buy, and discover the best new websites. Leading companies turn to Compete to understand how these consumers consider, buy and engage with their own and rival brands. Carlson Hotels Worldwide, Esurance, Hyundai Motor America, Upromise, DaimlerChrysler and other innovative companies rely on CompeteeIUs real-time insights to improve the return on their marketing investments. Compete is headquartered in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation). Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New , with offices throughout the US. For more information, please visit http://www.competeinc.com. |
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