Compete, Inc. Names Adam Guy and T.J. Mahony to New Roles to Meet Increasing Demand by Marketers for Deeper Customer Relationships.BOSTON -- Compete, Inc. today announced the promotion of T.J. Mahony to Managing Director of Intelligent Reach Products and Adam Guy to Managing Director of the Wireless Practice. The announcement coincides with the launch of Voicebox(TM), Compete's customer communications and loyalty platform that helps marketers extend and deepen deep·en tr. & intr.v. deep·ened, deep·en·ing, deep·ens To make or become deep or deeper. deepen Verb to make or become deeper or more intense Verb 1. customer relationships. With the launch of Voicebox, Compete has named Mr. Mahony the Managing Director of Intelligent Reach Products. Compete's intelligent reach products facilitate a complete marketing cycle for its clients - from segmenting consumers, to targeting, to deepening customer loyalty and measuring results. In his new role, Mr. Mahony will develop behaviorally-targeted products and services to help marketers interact with the right customers and deliver the right messages/offers at the right time. Mr. Mahony was formerly a Strategy Consultant at ZEFER, Inc. and a Practice Analyst at Accenture. Compete also announced that Adam Guy has been promoted to Managing Director of the Wireless Practice. In this role, Mr. Guy will be responsible for the growth of the practice, overseeing Compete's wireless team and managing relationships with the tier-1 service providers, MVNOs, handset/device manufacturers and online agents. Mr. Guy previously served as Director of the Wireless Practice. Prior to joining Compete, Mr. Guy was a Senior Analyst at the Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. , Director of Wireless Research at InfoTek Research and a Senior Analyst of Mobile Wireless Research at The Strategis Group. "Companies are seeking more effective marketing programs and are increasingly looking to Compete to help identify and reach consumers," said Stephen DiMarco, vice president of client services and marketing. "With the promotions of T.J. and Adam, Compete offers unmatched expertise in helping companies deepen relationships with their customers and achieve marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. ." About Compete Compete, Inc. extends online market research to transform the way consumers and brands communicate. By combining permission marketing, predictive analytics Predictive analytics encompasses a variety of techniques from statistics and data mining that process current and historical data in order to make “predictions” about future events. and the industry's largest consumer behavior database, Compete helps marketers identify and reach their target consumers. Compete delivers conversant CONVERSANT. One who is in the habit of being in a particular place, is said to be conversant there. Barnes, 162. marketing solutions that increase profitability and customer loyalty and result in measurable and effective marketing programs. Compete delivers these solutions to leading brands such as Carlson Hotels Worldwide, DaimlerChrysler, Hyundai Motor America, Teva Neuroscience neu·ro·sci·ence n. Any of the sciences, such as neuroanatomy and neurobiology, that deal with the nervous system. neuroscience the embryology, anatomy, physiology, biochemistry and pharmacology of the nervous system. , Toyota Financial Services The business known as Toyota Financial Services operates in over thirty countries around the globe and is the wholly owned financial services operation of the Toyota Motor Corporation. and Upromise(R), among others. Compete is headquartered in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation). Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New , with offices throughout the US. For more information, please visit http://www.compete.com. |
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