Compete, Inc. Launches Voicebox(TM) to Help Marketers Connect with Today's Elusive Consumers; Upromise(R) to Implement Permission-Based Desktop Marketing Platform to Accelerate Members' College Savings.BOSTON -- Compete, Inc. today announced the availability of Voicebox(TM), a customer communications and loyalty platform designed to help marketers extend and deepen customer relationships. With Voicebox, marketers can now engage their customers with permission-based, behavioral marketing See behavioral targeting. to increase loyalty and profitability. Compete also announced that Upromise(R), the nation's largest privately-funded service helping families save for college, will offer a Voicebox-powered desktop application that makes it easier for members to receive college savings on their purchases. "Upromise is committed to helping our members save more money for college by continually enhancing their experience with our service," said David Coppins, vice president of the online mall for Upromise. "The Voicebox-powered Upromise toolbar A row or column of on-screen buttons used to activate functions in the application. Many toolbars are customizable, letting you add and delete buttons as required. Toolbars may be fixed in position or may float, which means they can be dragged to a more convenient location in the gives us the unique ability to provide our members with the personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product interactions at the right time to help accelerate their college savings." Voicebox is the first permission-based, behavioral marketing platform that benefits both marketers and their customers. Customers benefit from a richer customer experience, including special offers and streamlined service, while marketers will increase customer revenue and decrease customer defection. The Voicebox platform integrates three components: --a marketer-branded consumer desktop application; --an advanced campaign management system; and --a dynamic customer behavior database. Voicebox platforms are customized for each marketer to create new value for their customers and to extend the benefits of the brand. As customers interact with the application, they provide information that enables the marketer to create more personal marketing. Information exchanged through Voicebox is permission-based, private and secure, open only to the marketer and participating customers. "Today's consumers are more informed and more elusive than ever," said Don McLagan, chairman, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Compete. "The battleground for consumer attention has moved to the desktop. Voicebox brings marketers and their customers together in an exchange of equals, extending relationships beyond the web domain, the mailbox and the TV." About Upromise(R) Upromise is America's largest private source of tuition aid and is the largest direct provider of low-cost 529 college savings accounts. Membership is free and allows families to automatically save money for college while making everyday purchases at more than 20,000 grocery and drug stores, 14,000 gas stations, 8,000 restaurants, thousands of retail stores and more than 350 online shopping sites. Upromise's partners include Citi(R), Coca-Cola(R), ExxonMobil Corporation, Kellogg Company For other uses, see Kellogg. Kellogg Company (often referred to as simply Kellogg or Kellogg's) is an American multinational producer of breakfast foods, snack foods, cookies, and crackers, with corporate headquarters in Battle Creek, Michigan, USA. , Kimberly-Clark, McDonald's(R), SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. Communications, JCPenney.com, LandsEnd.com, llbean.com, sears.com, and hundreds of others. Upromise also makes it easy for families to invest in their own tax-advantaged college savings plan or use contributions to pay off student loans. The 529 college savings plans are offered through Upromise Investments, Inc. (member NASD/SIPC); UII UII Unique Item Identifier UII Unified Industries Incorporated (Springfield, VA, USA) manages $8 billion in college savings. Upromise is headquartered in Needham, Mass. For additional information, visit www.upromise.com or call 781.707.8400. About Compete, Inc. Compete, Inc. extends online market research to transform the way consumers and brands communicate. By combining permission marketing, predictive analytics Predictive analytics encompasses a variety of techniques from statistics and data mining that process current and historical data in order to make “predictions” about future events. and the industry's largest consumer behavior database, Compete helps marketers identify and reach their target consumers. Compete delivers conversant CONVERSANT. One who is in the habit of being in a particular place, is said to be conversant there. Barnes, 162. marketing solutions that increase profitability and customer loyalty and result in measurable and effective marketing programs. Compete delivers these solutions to leading brands such as Carlson Hotels Worldwide, DaimlerChrysler, Hyundai Motor America, Teva Neuroscience, Toyota Financial Services The business known as Toyota Financial Services operates in over thirty countries around the globe and is the wholly owned financial services operation of the Toyota Motor Corporation. and Upromise(R), among others. Compete is headquartered in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation). Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New , with offices throughout the US. For more information, please visit http://www.compete.com. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion