Compellent Launches The Elevate Partner Program; Selective Program Expansion Enables Business Partners to Reach New Markets for Network Storage.Business Editors/High-Tech Writers MINNEAPOLIS--(BUSINESS WIRE)--Nov. 17, 2003 Compellent, a rapidly emerging network storage company, today announced the Elevate el·e·vate tr.v. ele·vat·ed, ele·vat·ing, ele·vates 1. To move (something) to a higher place or position from a lower one; lift. 2. To increase the amplitude, intensity, or volume of. 3. Partner Program. The program enables a select group of business partners to reach new storage markets by transforming their pain points into business growth opportunities. Led by network storage and virtualization An umbrella term for enhancing a computer's ability to do work. Following are the ways virtualization is used. Hardware Virtualization Partitioning the computer's memory into separate and isolated "virtual machines" simulates multiple machines within one physical computer. pioneers, Compellent will introduce its products during the first quarter of 2004, and distribute them exclusively through Elevate partners. "The Elevate Partner Program specifically addresses our partners' biggest challenges -- eroding margins, direct competition from storage manufacturers, and the inability to generate ongoing professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. revenue," said Phil Soran, president and chief executive officer of Compellent. "We will limit membership to a select group of business partners and focus 100% of our resources on helping them succeed." "Compellent's early focus on developing a leading channel program indicates the experience and foresight behind the company's strategy," said Randy Kerns Kerns is a municipality in the canton of Obwalden in Switzerland. It has a population of c. 5,200. , partner for the Evaluator Group, a network storage analyst group. "From what I have seen, the network storage channel is ripe for this kind of innovative distribution program." Elevate Program Overview Channel-Focused Strategy Without A Compellent Direct Sales Force Unlike other manufacturers who tap resellers for distribution but ultimately compete with them via direct sales, Compellent has no direct sales force. Compellent limits the number of business partners in each geographic market and focuses all resources on helping partners control and close deals. Accelerated Market Development Via The Compellent Customer Council (C3) Business partners and their customers participate in a series of structured meetings accelerating the time to assess and deploy effective storage solutions. The feedback on customers' storage requirements helps business partners refine their offerings and quickly generate new business opportunities. Differentiated Partner Offerings Through Unique Service Opportunities Business partners capture high value service revenue by combining their own planning and management services with Compellent's fully integrated hardware and software offerings to provide customized, differentiated solutions to their customers. Compellent does not offer direct professional services, eliminating services competition business partners often face from other manufacturers. One Program For All Partners Through Level Pricing And A Level Playing Field See net neutrality. . Compellent provides all business partners an equal opportunity to differentiate themselves through their own value added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. capabilities. Instead of assigning partners to artificial tiers that limit their ability to engage new customers, Compellent offers all partners one price from which they determine how to define, build, and implement a total storage solution customized to client needs. What Compellent Partners Are Saying "I have already enjoyed incredible success as a partner in Compellent's Elevate program," said Jim Stover stover stalks of maize plants from which mature corn cobs have been harvested as grain, or grain sorghum plants from which heads have also been removed. The stover is usually fed by turning the cattle into the field and is subject to fungal infection, sometimes causing mycotoxicosis. , managing partner for Clear North Technologies. "The Compellent Customer Council structure enables me to quickly build successful customer relationships. The forum helps tremendously in identifying new business opportunities and generating new sales." "Compellent's partner program truly puts the value back into the hands of the value-added reseller A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. ," said John Dusek III, president of Convergent Storage Solutions. "With Compellent foregoing direct sales and providing us with complete SAN solutions, we can bring this exciting technology directly to clients, and assist them with high-value professional services." To learn more about the Elevate Partner Program visit www.compellent.com or email partner@compellent.com. About Compellent Compellent delivers affordable, integrated network A network that supports both data and voice and/or different networking protocols. See converged network and new public network. storage solutions exclusively through business partners that provide any size company big system capabilities without big system cost or complexity. Designed by network storage and virtualization pioneers, Compellent enables any business to purchase significantly less storage, recover from data hazards within minutes, scale to any capacity across any technology, and manage its storage without adding staff. Headquartered in Eden Prairie Eden Prairie A city of eastern Minnesota, a residential suburb of Minneapolis. Population: 57,300. , Minn., Compellent has raised more than $23 million in financing from leading investors including Cargill Ventures, Crescendo cres·cen·do n. pl. cres·cen·dos or cres·cen·di 1. Abbr. cr. Music a. A gradual increase, especially in the volume or intensity of sound in a passage. b. Ventures and El Dorado El Dorado, legendary country of South America El Dorado (ĕl`dərä`dō, –rā`–) [Span.,=the gilded man], legendary country of the Golden Man sought by adventurers in South America. Ventures. For more information, visit www.compellent.com. |
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