Compass Rose Media Integrates Creative Strategy Into New Markets and Technologies; Award-Winning Creative Offering Showcased at Company's New Web Site.Business Editors/High-Tech Writers SANTA CRUZ Santa Cruz, city, United States Santa Cruz (săn`tə kr  z), city (1990 pop. 49,040), seat of Santa Cruz co., W Calif., on the north shore of Monterey Bay; inc. 1866. , Calif.--(BUSINESS WIRE)--June 19, 2001
Compass Rose A graduated circle, usually marked in degrees, indicating directions and printed or inscribed on an appropriate medium. Media (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ), a full-service communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. that provides creative production services for marketing programs, today announced its multi-tiered expansion into strategic creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
"Over the years, Compass Rose Media has developed into a strategic communications organization, providing creative expertise in web content and design, interactive media, tradeshows and events, as well as our film and video services," said Steve Weisser, co-founder and executive producer of CRM. "Not only have we grown into new markets and technologies, but because of this, we are also better able to service our clientele and continue to grow nationally." The key to the success of Compass Rose Media lies in its creative and business model -- one of cross-use and integration for its clients. The company re-purposes media for use in more than one communications vehicle. For example, creative strategy and design used for a corporate trade show can be integrated into a new product launch CD, and then used for a web advertisement. This way, the integrity of the messaging can remain consistent, the look and feel is consolidated, and the client budget is used effectively. This integration of different media also allows for CRM to be involved from the initial planning phase In amphibious operations, the phase normally denoted by the period extending from the issuance of the order initiating the amphibious operation up to the embarkation phase. The planning phase may occur during movement or at any other time upon receipt of a new mission or change in the straight through to the design and implementation of the campaign, thereby enabling the company to take on a strategic role for its clients. "Our clients want us to help them explore new options in their marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales ," said Baron Sarto, co-founder and creative director of Compass Rose Media. "These companies keep coming back to us for our effectiveness in their marketing programs, our fresh creative approach, and our personal account service." Demonstrating the company's success, Compass Rose Media has just launched a re-designed web site which showcases some of its successful communications projects. The demo reel can also be viewed on the new web site, displaying the creative imagery and unique production capabilities that has built CRM's sterling reputation. Client successes displaying CRM's strategy in application are also exhibited in the portfolio section of the new site. The site shows examples of film and video projects, trade shows and events, interactive media, and web content. Many of the pieces in the portfolio show integrated uses of different media. For more information, visit the web site at www.compassrosemedia.com. ABOUT COMPASS ROSE MEDIA Compass Rose Media (CRM) is a strategic communications and media creation company located in Santa Cruz, California Santa Cruz is the county seat and largest city of Santa Cruz County, California, United States. As of the 2000 U.S. Census, Santa Cruz had a total population of 54,593. . For nearly a decade, Compass Rose Media has been offering clients (such as Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation). Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006. , Clorox, KLA/Tencor, Seagate Technology and Electronic Arts) high-quality film and video, digital media, web content, and event production services. As a total solution in communications, CRM is recognized for its attention to detail and for the personal support extended to both partners and clients alike. Compass Rose Media's talents have been recognized with numerous local and international industry honors (including International Film and Video Awards, Telly Awards, Joey Awards, Cindy Awards, and a CINE CINE Cinematographic CINE Cinematograph CINE Centre for Indigenous Peoples Nutrition and Environment CINE Clasificación Internacional de la Situación en el Empleo (Spanish) CINE Communications in Education Golden Eagle). For more information about Compass Rose Media, you can visit the web site at www.compassrosemedia.com, email pr@compassrosemedia.com, or call 831/457-3533. Note to Editors: All trademarks are the property of their respective owners. |
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