Compass Rose Media Creates Entertaining Flash Animation for Xilinx Web Portal.

Business Editors/High-Tech Writers

SANTA CRUZ, Calif.--(BUSINESS WIRE)--May 8, 2001

First-of-Its-Kind Creative Media Project Supports Logic

Company's Membership in Bluetooth Special Interest Group 

Compass Rose Media (CRM), a full-service communications company that provides creative production services for marketing programs, today announced it completed a project for Xilinx, Inc. (Nasdaq:XLNX), leaders in programmable logic solutions, in which the company endorses the Bluetooth Special Interest Group for standards in wireless home technology. This new project is unique in that it tells a story about how Xilinx's use of Bluetooth technology fits into everyday life, using sophisticated animation via Macromedia Flash.

"Compass Rose Media has helped us raise our communication through the web to a new level by using Flash to convey complex technical messages in an easily understood manner," said Scott Vandenberg, web technology manager for Xilinx. "We also appreciated their ability to keep the project on budget and on time."

By using Flash to develop a character and create a sophisticated animation design, Compass Rose Media was able to deliver a project that communicates the message in an intriguing and entertaining way. The Flash project effectively demonstrates Xilinx's technology message in the Bluetooth wireless program through the intelligent use of humor, illustration, sound effects, and music. The result is an entertaining, simple, comprehensible marketing piece that has met with much acclaim since its debut.

"We provided the creative strategy needed to build the best marketing vehicle for Xilinx," said Baron Sarto, co-founder and creative director of Compass Rose Media. "We met our client's challenge by implementing Flash in a new style to produce a comprehensive media piece that was entertaining and which also successfully marketed the technology."

"We spent a significant amount of time in developing the character who has been very well accepted," said Steve Weisser, co-founder and executive producer of CRM. "He's a young, hip, high-tech gadget-using guy that will continue to appear in future Xilinx projects."

Designed for use in its eSP (Emerging Standards & Protocols) web portal, Xilinx wanted to raise the bar in the way this project was presented to system designers and engineers to come together as consortia, sharing the latest standards for designs. The latest segment of eSP supports the Bluetooth Special Interest Group and wireless home networking. For more information about this project, go to: www.xilinx.com/esp/home_networking/flash/bachelor/flash_hn_demo.html.

ABOUT COMPASS ROSE MEDIA

Compass Rose Media (CRM) is a strategic communications and media creation company located in Santa Cruz, Calif. For nearly a decade, Compass Rose Media has been offering clients (such as Cisco Systems, Clorox, KLA/Tencor, Seagate and Sega) high-quality film and video, digital media, web content, and event production services. As a total solution in communications, CRM is recognized for its attention to detail and for the personal support extended to both partners and clients alike. Compass Rose Media's talents have been recognized with numerous local and international industry honors (including International Film and Video Awards, Telly Awards, Joey Awards, Cindy Awards, and a CINE Golden Eagle). For more information about Compass Rose Media, you can visit the web site at www.compassrosemedia.com, email [e-mail], or call 831/457-3533.

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