Comparison of advertising pages & ad revenue for B2B magazines first quarter 2004-2005.

   Comparison of Advertising Pages & Ad Revenue for B2B Magazines
                      First Quarter 2004-2005

                               Ad Pages         Ad Pages

                               YTD              YTD             %
Category                           2005             2004      Change

Agriculture                       4,235            3,978       +6.46%
Arch./Design/Light                3,086            3,112       -0.85

Automotive                        9,360            8,537       +9.98

Aviation/Aerospace/               3,385            3,646       -7.17
Military
Banking/Financial                 4,677            4,551       +2.78

Bldg./Eng'g/Const.               17,858           17,716       +0.80
Bus./Adv. & Mrktg.                7,332            7,451       -1.60

Computers/Telecom/               10,736           11,231       -4.40
Software
Elec. Engineering                 6,777            7,107       -4.64

Government                        6,454            6,378       +1.20
Healthcare                       43,484           45,568       -4.57

Mfg./Processing                  22,830           22,105       +3.28

Miscellaneous                     2,737            2,342       +16.86

Movies/Radio/TV                  11,465           12,348       -7.15
Pharmaceuticals                   3,014            3,019       -0.15
Prof. Services                   16,340           16,358       -0.11

Res. /Envir./Utilities            4,345            4,100       +5.99

Restaurants/Food/                 3,703            3,759       -1.51
Lodging
Retail/Services                  23,397           22,852       +2.39

Science/R&D                       4,661            5,128       -9.12

Transportation                    3,903            3,808       +2.49
Travel/Business                   4,573            4,939       -7.41

Totals                          218,382          220,033       -0.75%

                              Revenue YDT      Revenue YTD       %
Category                         2005             2004         Change

Agriculture                  ..51,530,428     ..48,682,967     +5.85%
Arch./Design/Light             33,063,152       31,028,064     +6.56

Automotive                     82,100,964       84,216,237     -2.51

Aviation/Aerospace/            27,320,646       30,906,826     -11.60
Military
Banking/Financial              45,182,662       41,197,458     +9.67

Bldg./Eng'g/Const.            137,181,461      130,337,708     +5.25
Bus./Adv. & Mrktg.            161,344,684      142,934,483     +12.88

Computers/Telecom/            300,256,093      314,606,393     -4.56
Software
Elec. Engineering              93,717,219       94,595,603     -0.93

Government                     61,348,405       58,414,087     +5.02
Healthcare                    328,047,809      332,858,940     -1.45

Mfg./Processing               195,836,475      178,914,746     +9.45

Miscellaneous                 351,667,747      351,200,082     +0.13

Movies/Radio/TV               116,683,582      126,245,438     -7.57
Pharmaceuticals                27,122,074       28,081,708     -3.41
Prof. Services                151,029,903      139,050,794     +8.61

Res. /Envir./Utilities         29,516,539       27,367,234     +7.85

Restaurants/Food/              46,251,005       44,208,885     +4.62
Lodging
Retail/Services               203,098,693      192,862,495     +5.31

Science/R&D                    42,733,190       40,197,475     +6.31

Transportation                 25,375,573       24,610,572     +3.11
Travel/Business                90,201,203       84,358,900     +6.93

Totals                      2,600,610,502    2,546,877,095     +2.11%

      Figures supplied by Business Informantion Network (BIN)
             American Business Media (ABM; New York).

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Comment:	Comparison of advertising pages & ad revenue for B2B magazines first quarter 2004-2005.
Publication:	Business Publisher
Article Type:	Illustration
Geographic Code:	1USA
Date:	May 31, 2005
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