Comparison of ad revenue for business publications, fourth quarter and full year, 2003-2002.

COMPARISON OF AD REVENUE FOR BUSINESS PUBLICATIONS,
FOURTH QUARTER AND FULL YEAR, 2003-2002
(000)

                         4th Quar.  4th Quar.    %
Categories                 2003       2002     Change

Finance/Bus./Advert'g      378,170    347,494  +  8.8
Telecommunications          57,618     47,285  + 21.9
Computers                  132,112    162,502  - 18.7
Software                   162,748    179,793  -  9.5
Manufact'g/Elec. Equip.    136,665    152,585  - 10.4
Drugs/Toiletries           215,510    206,291  +  4.5
Horticulture/Farming        41,526     39,004  +  6.5
Services/Direct Resp.      376,618    333,520  + 12.9
Retail                     158,794    147,335  +  7.8
Home/Building              140,942    136,343  +  3.4
Automotive                  81,334     74,997  +  8.4
Travel                      96,675    103,830  -  6.9

Totals                   1,987,712  1,930,979  +  2.5

                                                 %
Categories                 2003       2002     Change

Finance/Bus./Advert'g    1,297,088  1,294,796  +  0.2
Telecommunications         173,083    193,755  - 10.7
Computers                  449,619    540,711  - 16.8
Software                   632,646    695,013  -  9.0
Manufact'g/Elec. Equip.    557,706    601,838  -  7.3
Drugs/Toiletries           864,025    831,283  +  3.9
Horticulture/Farming       156,892    153,361  +  2.3
Services/Direct Resp.    1,412,647  1,268,561  + 11.4
Retail                     573,680    520,034  + 10.3
Home/Building              529,681    511,240  +  3.6
Automotive                 282,486    249,869  + 13.1
Travel                     347,749    366,239  -  5.0

Totals                   7,277,300  7,226,700  +  0.7

Figures supplied by American Business Media (New York)